Toshiba Australia: we’ll do Android slates, but not smartphones

David Flynn
21 July 2010, 11:28 AM


Toshiba Australia MD confirms the release of Android and Windows slates starting in October, but says it’s steering clear of the Android smartphone market for now...


Microsoft has lost another ally in the slate space, with Toshiba confirming that it would adopt Android as an alternative to Windows for its forthcoming release of ipad-style touchscreen tablets.

Toshiba’s Aussie chieftan Mark Whittard said the company’s new tablets or “smart pads” would be available with both Android and Windows.

The first product in the range would likely launch in September or October, although Whittard played coy on the specifics of the device, saying the product was still “a work in progress” and the specs had yet to be finalised.

“They probably won’t be running the same hardware, but who knows?” Whittard posed. And while initially suggesting that the company had yet to make the call on if it would back both Android and Windows for the slates, he later confirmed that “we will have an Android tablet this year.”

Whittard also briefly teased with a glimpse of a prototype device, which looked rather like an iPad at first glance and sported USB and HDMI outputs as well as a multitouch display.



Toshiba Australia's Mark Whittard promises"we'll have an Android tablet this year", but not smartphones

However, he is less bolshie about the prospects of Toshiba-branded Android smartphones to make a dent in the local market.

While the company already has several smartphone on tap or on the drawing board, Whittard told APCmag that Toshiba Australia would “probably not” release any smartphones in the near future.

“I think that’s already a significantly challenged market among vendors and price-points and margins” he admitted. “I’d never say never – we’re constantly looking at it. But the product would have to have something unique and cut-through (before we would) think about launching it into the local market.”


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tuxsavvy (New user):

The idea sounds interesting however with a locked bootloader that is featured on android powered smart phones if ever imposed onto the tablet wouldn't make the device appealing overall to tinkers. On the other hand to implement android without phone capabilities would also be less appealing unless toshiba's intent was to somewhat compete with apple (given almost the same set of features from ipad if not more).

For now I will curiously monitor the progress from my maemo device (where its a more full fledged and unrestrictive linux distribution). Soon there will be meego (maemo's successor) to enter into arena.

21 July 2010, 12:04 PM (1 year ago)report abuse Send to a friend reply

Tin (Cornerstone member):

I find it really frustrating when Australian arms of international companies decide what we do an don't want... Like Dell deciding Australians don't want Linux.

In this case though, I don't see it being a big problem - Toshiba + already popular low value product = high value product with no benefits.

21 July 2010, 4:46 PM (1 year ago)report abuse Send to a friend reply

tuxsavvy (New user):

Its inevitable that Dell shrugs off what they would think wouldn't hurt their sales, however with this proposal from Toshiba, Dell and/or others may change their minds.

It is somewhat true that one can say linux communities aren't particularly big, their desktop saturation market isn't as strong as its competitors though linux are slowly but surely catching up.

What really ticks me is all these brochures/advertisements and what not from retail pc companies, they always have the following quote,"[brand name] recommends Microsoft Windows [Product version] [Product trim].". It's probably also safe to say that with the amount of recommendations like that floating around its a wonder how much money are these companies getting paid by Microsoft to make Microsoft heard in a form of recommended marketing strategy.

21 July 2010, 5:07 PM (1 year ago)report abuse Send to a friend reply

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