David Flynn23 October 2009, 5:37 PM
Microsoft Australia’s Windows 7 chief responds to consumer anger over its decision not to offer the discount three-licence Windows 7 Family Pack available in other countries.
Microsoft is reconsidering its decision not to offer the
Windows 7 Family Pack in Australia, and now says the cut-price home bundle could end up on local retail shelves.
“There is still the possibility of Australia getting the Family Pack at some point in the future” Jeff Putt, Windows Consumer Lead for Microsoft Australia, told APC.
Putt spoke to APC after yesterday’s launch of Windows 7, where the omission of the Family Pack – and the higher local pricing of Windows 7 in general – raised the ire of not only the media but members of the public taking part in the launch through live video and Twitter feeds.
The Windows 7 Family Pack allows users to upgrade up to three PCs to Windows 7 Home Premium edition, and sells in the US for US$149, compared to US$120 for a single PC upgrade to Windows 7 Home Premium.
A copy of Windows 7 Home Premium in Australia costs $199, so to upgrade three PCs to Windows 7 would cost Microsoft’s local customers almost $600. The equivalent local cost of the Windows 7 Family Pack has been estimated at between $250-$300.
Microsoft’s official line is that the Family Pack is one of many special retail offers which the company is ‘test marketing’ in different countries around the world.
The Windows 7 Family Pack is the first time that Microsoft has embraced a multi-user consumer licence for Windows, although a similar arrangement has been in place with a Student & Teacher Edition of its Office suite.
If the trial of the Family Pack was judged a success then the offer could be rolled out into other counties.
Of course, this begs the question as to why anyone needs to ‘test’ the notion that offering better value will result in increased sales.
One would be forgiven for thinking that offering a trio of Windows 7 licences at half the cost of three stand-alone upgrades is pretty much a no-brainer.
Claiming that a licence bundle designed for homes with several PCs needs to be ‘test marketed’ is rather ironic when Microsoft trumpets Windows 7’s HomeGroup home networking feature as one of the operating system’s key innovations and a sign that Windows 7 is built for a world where families run a number of PCs on a network.
In the meantime, Microsoft’s Putt also told APC that “there will be a special offer on Windows 7” in November, although he would not reveal what this would be.
Putt also pointed out that Australia “has the special student pricing on Windows 7 that not all other countries are getting”.
That discount is available under Microsoft Australia’s
It’s Not Cheating program, under which students enrolled in approved universities and TAFE colleges can buy the Windows 7 Professional upgrade package for $50.
A
similar promotion is running in the US, but this closes on January 3rd 2010 and offers the less-capable Windows 7 Home Premium for US$30, so in this instance Aussie students get the better deal.