Dan Warne13 July 2006, 11:33 AM
Wireless broadband has an image problem that no publicist can help turn around: people who pay for it expect it to work well. A lot of the time, it doesn't. Slow throughput, coverage blackspots and dropouts are all part of the service.
APCMag.com reader Don Gould posted a comment in response to my report that Vodafone is about to release a 1.8Mbit/s USB 3G modem.
Don wrote: "Dan, does it work properly though? I recently looked at Vodafone's New Zealand 3G and was less than impressed. The guy couldn't even get it to connect properly and when he did it wasn't much faster than dial up."
The truth is wireless broadband has an image problem that no publicist can help with: people expect it to work well most of the time.
In my experience, it doesn't.
That's not to say wireless broadband isn't a terrific development in the evolution of the internet. I'd hate to do without it. It's just that people expect more of it than it can really deliver. Blame the marketers for not being upfront about saying, "look, we'll do our best, but..."
The long latency (the time between when a packet is sent and when its acknowledgement is received from the other end) in mobile network packet data communication means that data transfer is a lot more stop-start than on an ADSL connection with low latency.
Secondly, like mobile networks, there are lots of blackspots in high-speed coverage where you'll drop back to GPRS (which is sub-dialup speed).
Mobile internet is great for is getting access to the net when it would be really, really hard to do so otherwise. For example, checking your email via mobile GMail (m.gmail.com) on a mobile handset with the Opera Mini web browser, or checking a supplier's website for stock availability when you're on the go.
But don't look to wireless broadband for an internet connection you can rely on wherever you are. You'll be able to get high speed coverage in CBD areas and concentration points like airports but you may still have to walk a city block (or the equivalent) to find high speed coverage.
That's why I think Telstra's Sol Trujillo is bluffing when he says he expects to deliver broadband services to fixed location consumers via HSDPA if the government doesn't meet all of Telstra's demands to be given exemption from competition regulations so it can build its fibre-to-the-node network with guaranteed profits.
Will the upcoming WiMax wide area wireless broadband standard fix the problem and deliver wireless broadband that will meet everyone's expectations? I'm certain it won't. Will it make life easier for a lot of people? I'm certain it will. The key is realising that as a radio-based service, wireless broadband will never be as good as wired broadband.
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