We've heard of cashback promotions before, but this is ridiculous! Logitech Australia is offering "100% cashback" on a range of products this February.
Well folks, Valentine's Day is only a couple of weeks away, and we've got the perfect thing to keep your expenses down on the big day (provided your loved one is similarly enamoured of tech gadgets like mice, headsets and webcams!). Logitech Australia is offering customers 100% of their cash back on selected items when purchased during February.
Yep, it sounds a little bit on the insane side at first... but when you think about it, there's some decidedly clever (and aggressive) marketing going on here. The promotion is limited to February only - and to a budget of $300,000 - so it won't send Logitech broke, and in that time the offer will capture the attention of an awful lot of gadget lovers (and bargain hunters generally).
Logitech is positioning the promotion as a thankyou to consumers "for supporting us here in Australia, so we’re giving them their money back in February," Logitech Australia Director George Saad said in a statement. "[We’re] hoping Australians take advantage of the offer and treat themselves to some new computer gear, on us... Those who question Logitech’s sanity shouldn’t worry, we’re innovating, knowing our customers deserve a treat. Those who aren’t too sure, don’t fear, this is a real deal!”
Still thinking it all seemed a little too good to be true, APC asked Logitech: what's the catch with this offer? George Saad told us: "Those that don't trust us and think there has to be some sort of 'catch', we ask you to leave your skepticism at home, this is the real deal, nothing hidden in the fine print. So, if you're looking to upgrade the products you use with your laptop or looking to get your kids off to a flying start for 2011, then this is a great way to do it."So what's on offer?
Seven Logitech products are included in the promotion:1. Logitech Wired Mouse M100 - Black, RRP $19.952. Logitech Wireless Mouse M215 - Black, RRP $29.95
3. Logitech Webcam C200 / Webcam C210, RRP $39.95
4. Logitech ClearChat Style Headset, RRP $39.95
5. Logitech Media Keyboard K200, RRP $29.95
6. Logitech Wireless Desktop MK250 / Wireless Desktop MK260, RRP $49.95
7. Logitech Cooling Pad N100 / Cooling Pad N120, RRP $59.95
How does it work?
"When customers purchase a participating product they will be directed online to lodge a claim and will be reimbursed for the full amount of the product. Up to five separate claims allowed per household are allowed."
For the full details, see here
The promotion will run from February 1st until February 28th or until the $300,000 kitty runs out - so don't get caught snoozing, people! (This writer is leaning towards the laptop cooling pad, personally...)
And remember: cashback promotions only make sense for the buyer if you go through the ropes and actually bother to redeem the cash. Case studies have shown that the majority of shoppers never actually get around to doing the post-purchase paperwork. The best tip is to make yourself start that process as soon as you get home from your shopping trip (and before you start playing with your newly purchased goodies).
Happy hunting, folks.