Dan Warne23 May 2006, 6:45 AM
Over a third of Australian broadband users are now regularly downloading pirated television episodes on their home internet connection, according to broadband user web site Whirlpool's latest survey of over 16,000 of its members. At least one Australian TV network is rising to meet the challenge... but will these moves cut it in the long run?
Over a third of Australian broadband users are now regularly downloading pirated television episodes on their home internet connection, according to Whirlpool's latest survey of over 16,000 of its members.
The results are hardly a surprise: as we wrote in a recent edition of APC, TV piracy is incredibly easy to do, and since Australian TV networks are often criticised for axing series halfway through, crudely editing episodes to fit ads and running one to two years behind US/UK TV, it's easy to see why.
Meanwhile, US TV networks are facing up to the fact that they have no option but to sell online. TechCrunch has a good roundup of the options available in the US. The number of shows you can legally download now is quite staggering, but none of them are available to Australians, because of the way TV series distribution deals are sold by region.
In Australia, Channel 9 has been progressive in this respect though, recently unveiling a "catchup TV" download service for episodes of McLeod's Daughters. Channel 9, is of course, part of the PBL, which is the media conglomerate that owns APC Magazine and is a stakeholder in NineMSN... but before you claim "Bias!", I'm not spruiking for 9 just because they're in the same group.
They're also one of the only TV stations in Australia to make a free electronic program guide available online... if other TV stations would stop being obstinate, Windows Media Center wouldn't have been such a dismal failure in Australia and people could easily watch TV when it suited them without having to subscribe to a third party EPG like IceTV.
I just think it's encouraging to see an Australian TV station doing what it can -- making locally produced drama available for download at a reasonable price of $1.95 per episode.
However, no doubt the 37 per cent of broadband users that pirate TV shows won't actually be doing somersaults of joy at being able to download McLeod's Daughters... they'll still be combing the torrent sites, or Easynews.com, or whatever, for House M.D., The West Wing, South Park and other top international shows.
BigPond's movie download service has a range of TV shows available, but the limited selection (and total reliance on Internet Explorer and Windows Media Player) is, unfortunately for them, no match for the vast selection available on pirate networks and DivX/Xvid compatibility with all platforms.
What is clear, though, is that the studios and networks had better work something out, and fast ... that 37 per cent of broadband users taking advantage of pirated TV eps from overseas isn't going to get any smaller, but it is certainly going to keep eroding free-to-air TV audiences.