Apple pounces with $31.99 Mac OS X Lion, the cheapest Mac OS ever?

Peter Dockrill
21 July 2011, 8:57 AM


At just $31.99, Apple's new download-only Mac OS X Lion released today (about a week behind schedule) is sure to see massive uptake.


Delayed by a week due to suspected last-minute bugs with its Resume feature, Apple today has released Mac OS X 10.7 Lion for download at the bargain price of $31.99.

The eighth version of Mac OS X ships with some 250 new features, the most notable of which are new Multi-Touch gestures (pinch, tap, swipe etc.), full-screen apps support (previously not natively supported), Mission Control (a bird's eye view of what's running on your Mac), Launchpad (an iOS-like app launcher), Resume (which resumes reloaded apps right where you left them), Auto Save (not needing to manually save changes... ever) and AirDrop (wireless file sharing sans a common Wi-Fi network).


Lion's new Mission Control: everything purportedly at your fingertips, and accessed simply via a three-finger upwards swipe.

As has been noted elsewhere, the pocket-friendly $31.99 pricetag can be reduced even further by utilising two-for-$30 iTunes card discount deals currently available at retailers including Target, Big W and Myer (eg. 2 x $20 cards for $30, effectively netting you a sweet 25% Lion discount).  

Lion, which is the first Mac OS X operating system not to be made available via optical disc, is download-only from the Mac App Store. However, in a bid to perhaps not alienate users (nor stifle Lion uptake), Apple has today softened its stance and sweetened the deal for users without broadband access at home (or those just miserly with their download quotas), announcing that Lion can be downloaded within Apple Stores using Store Wi-Fi (of course, you'd need to live proximate to these metropolitan locations to take advantage of this, so it's not really practical for everybody).

And for those who really just want to go old school? Upgraders willing to hold out until late August will be able to purchase Lion on a USB thumb drive for $75. Quite the markup really, given how cheap a 4GB USB key goes for these days...


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deusexmachina (New user):

So why can't Microsoft just put out 1 version of Windows, for a reasonable cost...I might even be tempted to buy one then...

21 July 2011, 10:26 AM (1 year ago)report abuse Send to a friend reply

CCCMikey (New user):

.. or if Apple made it more compatible with non-apple kit they could have many more users.

21 July 2011, 10:28 AM (1 year ago)report abuse Send to a friend reply

Your Average Joe (User):

"So why can't Microsoft just put out 1 version of Windows, for a reasonable cost..." - deusexmachina

Why would they?. They charge what they like because they know people will pay it ................ Just like Apple products (ie. iPhones and iPads)

21 July 2011, 10:46 AM (1 year ago)report abuse Send to a friend reply

ss-rotel (User):

Quote - "or if Apple made it more compatible with non-apple kit they could have many more users"

Then they wont make the money on the hardware to cover the cost of the software.

How would you be if MS did what Apple are doing, and force you to buy ONLY Microsoft hardware?

Apples doing it, cos if they asked more then $50 per new OS, (and i'm not sure, but i THINK you're pretty much going to HAVE to buy the OS upgrade for somethings that Apple are going to release, including the new IOS, i think...), they'd get flamed bad.

BASICALLY, MS software might seem expensive compaired to the OSX, looking at JUST the software, BUT the hardware is alot more expensive.

you by a complete system, and it will worked better of on a PC, over a MAC

21 July 2011, 2:54 PM (1 year ago)report abuse Send to a friend reply

petert (Advanced Forumologist):

The article is not showing, so I unsure if the following issue was covered. Not only is Lion only $33, but it allows for installation on up to 5 devices connected to the same iTunes account - making it unbelievable value for many people. Can you imagine MS releasing Windows 8 for $33 for up to five devices . . . not in my lifetime!

21 July 2011, 2:58 PM (1 year ago)report abuse Send to a friend reply

petert (Advanced Forumologist):

That should be Windows 8 ULTIMATE (not just Windows 8).

21 July 2011, 2:59 PM (1 year ago)report abuse Send to a friend reply

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