Apple hits 4.8% market share in US

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Tim Gaden23 July 2006, 11:39 PM

Apple's second highest quarterly profit ever of US$472 million ($627million) has been widely reported. Less attention has been given to effects of the rising sales: Apple's share of sales in the US has increased to 4.8%, according to market analysts IDC, up 16% overall on its share of 4.4% at the same time last year.


applelogogrey80px.jpgApple's second highest quarterly profit ever of US$472 million ($627million) has been widely reported. Less attention has been given to effects of the rising sales: Apple's share of sales in the US has increased to 4.8%, according to market analysts IDC, up 16% overall on its share of 4.4% at the same time last year.

This is not the same thing as raw "market share" or the proportion of computers in use that are Apples. IDC's figures are a percentage of sales for the quarter.

The result puts Apple fourth in the USA behind Dell with 34.3% of sales for the quarter, HP (20.1%) and Gateway (6.5%).

Worldwide the results are not so rosy. Global market leaders include Dell (19.2%), HP (15.9%), Lenovo (7.7%), Acer (5.4%) and Fujitsu (3.4%). Apple doesn't make the cut.

In its own financial report, available as a QuickTime movie, Apple puts its global year-on-year sales increase at 12%, a figure dragged down by lower growith in Europe (6%) and Japan (4%).

The Asia Pacific region recorded modest growth in unit sales (6%), but a significant increase in revenue (21%).


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Seb Melmouth:

Apple still has not completed the Intel CPU transition. It has a full lineup of laptops and they took 16% of American sales.

They have only just brought out an education Intel model and are yet to release pro towers or servers.

If the only full product line took 16% what will the completion of the other lineups bring?

Bear in mind that those laptop sales are all personal rather than corporate sales and many are to a new generation of students.

I suggest that the future looks bright for Apple.

29 February 2008, 8:28 PM (2 years ago)report abuse Send to a friend reply

soft_guy:

It is a very long road back from the brink for Apple. When Apple's current management took over in 1997, Apple was in as bad of shape as they could be without being completely beyond hope. Almost perfect execution for several years has kept the company afloat and profitable while Apple's excellent engineering team has reinvented the Mac for the 21st century.

Now they are starting to gain some traction - their hard work is paying off.

Go Apple!

29 February 2008, 8:28 PM (2 years ago)report abuse Send to a friend reply

Tim Gaden:

It was interesting to see the slower-than-average increases in the Asia Pacific. I was unable to discover why this should be so.

29 February 2008, 8:28 PM (2 years ago)report abuse Send to a friend reply

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