Apple introduces new 'glass' MacBook and MacBook Pros

Danny Gorog
15 October 2008, 7:01 AM


Apple introduces expensive new MacBook and MacBook Pros with a new case design including glass trackpad and dual GPUs.


It's been a busy couple of months for Apple. First the release of all new iPods in September, and now today, much bigger news for Apple fans with the release of completely redesigned MacBook and MacBook Pros.

First a quick history lesson.

The MacBook Pro that was available up until yesterday was essentially the same design as the late model 15" PowerBook G4 that began shipping in 2004. Sure, Apple made some tweaks, jammed in an Intel chip and slowly improved the internal architecture, but truth be told, customers had been dreaming of a redesigned MacBook Pro since Apple made the move to Intel processors in 2006.

The lessons are not quite the same for the MacBook which did get a complete makeover with the shift to Intel. Still, 2 years of white and black plastic is more than enough.

As per Apple style, it seems that rather than just releasing 'new products' with a different set of features, the biggest news, and potentially the one that will provide Apple with the biggest long term competitive advantage is the new construction process that they've engineered to build the new family of laptops.

Remember the 'Brick' rumor that was circling around for the last couple of weeks? First, it had to do with updates to Apple TV, but once that failed to eventuate pundits speculated that the 'Brick' actually referred to a new manufacturing technique Apple had come up with to craft the main casing of the new MacBook and MacBook Pro from a single block of aluminum. It turns out, that rumor was spot on.

According to Jony Ives, Apple's Senior VP of design, 'we discovered if we started with a thick piece of aluminum we could make a lighter and stronger part. Through each stage (of the manufacturing process), we're cleaning, collecting, and recycling the material. We started with a 2.5lbs piece of metal and end up with a piece that weighs a quarter of a pound.'

But it's not just the construction of the new MacBooks that will leave customers salivating.

Apple are first in the industry to use the new Nvidia GeForce 9400 in a laptop. According to Steve Jobs, the standard 9400M is 'an amazing chip with the Chipset and GPU on one die - 70% is the GPU, 16 parallel graphic cores, 54gflops of graphics performance' and delivers up to 5-6x faster graphics than the 8600M.

Apple also created a new style of trackpad for the next generation MacBook that's made from glass. It supports multi-touch (including some new four-finger movements), has a 39 percent larger area for tracking, and completely does away with any dedicated buttons - the whole device (a la BlackBerry Storm) is a button that can be clicked anywhere. For power users a 'right-click' is also available as an option in the System Preference.

Other new features include LED backlit displays (sorry matte screen fans -- all displays are now glossy), a new mini Display Port connector (which can drive screens all the way up to the 30" Cinema Display) and both the MacBook and MacBook Pro have been built with the environment in mind (all materials are highly recyclable, smaller packaging, Arsenic-free, BFR and Mercury-free).

All the ports on both the new MacBook and MacBook Pro are now on the left hand side. The new MacBook Pro comes with a Firewire 800 port instead of offering both a 400 and 800 option. There are 2 x USB, 1 x Mini Display Port and Ethernet and dual GPUs (the 9400M plus the 9600M GT). The MacBook loses the Firewire port altogether and comes with a 13" LED display and single GPU - it's otherwise identical to the MacBook Pro. RAM across the board has been upgraded to DDR3 too.


Fans of the 17" MacBook Pro will be disappointed to learn that the new MacBook Pro only comes in one size, 15". Apple did revise the specs on the older style 17" machine but didn't say whether it would receive the same treatment as the 15". Historically, Apple have introduced new designs on the 15" model first, but I wouldn't be surprised if the 17" gets canned in the future.



Like we suggested, Apple also disappointed the Bluray fans by not including the feature as an option. In a Q&A session after the event Jobs said 'Blu-ray is just a bag of hurt. It's great to watch the movies, but the licensing of the tech is so complex, we're waiting till things settle down and Bluray takes off in the marketplace.'

Unfortunately, with our sliding dollar, pricing on the new laptops has risen.

The entry level MacBook (still the older white version is now $1649 (up from $1499) while the mid-level MacBook (dressed in Aluminum) with a slower 2.0GHz processor (but with faster graphics) now starts at $2099. The high-end MacBook with a 250GB hard drive and a 2.4GHz processor will set you back $2549 - about $100 less than the old 15" MacBook Pro.

To get into a MacBook Pro you'll need to pony up $3199 (up from $2699) for the 2.4GHz version with 250GB hard drive and dual graphics including a Nvidia GeForce 9400M + 9600M GT with 256MB, or $3999 for the 2.53GHz model with 320GB hard drive, 4GB RAM and dual graphics includes a Nvidia 9600M GT with 512MB.

Apple has included some new build to order options on all new laptops including a 128MB SSD drive for an extra $800 (MacBook Pro) to $960 (MacBook) and a 2.8GHz Core 2 Duo option for the MacBook Pro.

Both new models are shipping this week.

The MacBook Air has also been upgrade and now includes the newer Nvidia GeForec 9400M GPU and comes standard with a larger 120GB hard drive and a 128GB SSD option but pricing has increased from $2499 to $2899 for the standard model.

Apple also introduced their first new Cinema Display since 2004 - called the LED Cinema Display. It's a 24" display encased in a black frame and comes with a Mini Display Port connector, 2 x USB ports and a Magsafe connector to power your laptop. It's also got built in iSight camera, mic and speakers. I want one.

The new models are likely to put yet more cash in Apple's coffers. According to Tim Cook, Apple COO, Apple's market share is growing at 2-3 times the rest of the PC industry and has outgrown the market 14 of the last 15 quarters. Cook also said that Apple had 17.6 percent of retail market share in the US and noted that 1 out of every 3 computing dollars in retail is spent on a Mac.

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JGrant (New user):

AHH! Been waiting for this but the price rise is definitely not a welcome surprise

15 October 2008, 9:07 AM (4 years ago)report abuse Send to a friend reply

JGrant (New user):

AHH! Been waiting for this but the price rise is definitely not a welcome surprise

15 October 2008, 9:16 AM (4 years ago)report abuse Send to a friend reply

Hemma (New user):

Considering the amount the Aussie dollar has fallen, this price hike is actually not too bad. And the fact that its now got a decent GPU, is more than enough to justify the additional costs to the new macbook. I can just see that there are probably going to be quite good runout deals for the current line.

Danny, wouldn't it be require more embodied energy to manufacture each laptop by milling the cases straight from aluminium blocks? The idea of recycled Aluminium is really a statement of ,'Well we are recycling the aluminium.' It's probably not any greener than it was using plastic. Sure there was the environment in mind, but thats just like driving a Hummer with the windows down.

I was watching the event for the mac event, and one of the things that really annoys me is that they pull up a quote of Vista being the biggest missteps in tech history. Although some may agree, but I think that is just a cheapshot by Apple. They should be proud of their products, rather than resorting to defamatory comments as a method of sales.

Considering the design and luxury of an Aluminium and glass laptop, I might actually get one..... and install Vista / Ubuntu on it. With new hardware and materials used.... the price is very reasonable.

15 October 2008, 9:35 AM (4 years ago)report abuse Send to a friend reply

Danny Gorog (APC staff):

I sort of agree with you about Apple badmouthing MS, but MS have been bad mouthing Apple in the media too - talking about an 'Apple Tax' - Fact is Vista is a bit of a flop, and Boot Camp gives switchers an 'insurance policy'. No doubt that Apple hardware is the best on the planet. Hands down.

15 October 2008, 9:51 AM (4 years ago)report abuse Send to a friend reply

Hemma (New user):

Quoting Danny Gorog:
No doubt that Apple hardware is the best on the planet. Hands down.

I'd say Sony and Toshiba should be worried, and better come up with a pretty damn good strategy ... You walk into JB Hifi, and see these medium grade laptops selling $1,400. Before the launch you'd stick with the ones with better hardware... but now Apple has matched very very closely (approx 10% more) against them on price and hardware.

I say, ditch the badmouth, and they'd get a few more switchers!

15 October 2008, 10:06 AM (4 years ago)report abuse Send to a friend reply

Me In Oz (User):

Quoting Danny Gorog:
No doubt that Apple hardware is the best on the planet.

Especially now they are running Intel chips and NVidia cards ;)




15 October 2008, 12:34 PM (4 years ago)report abuse Send to a friend reply

Your Average Joe (User):

" ... noted that 1 out of every 3 computing dollars in retail is spent on a Mac..." - Tim Cook

I think someone is either fiddling the stats or telling porky pies here !
I wonder if this includes every dollar spent on PC hardware upgrades for people who are capable of doing surgery on their own computers ?


15 October 2008, 9:57 AM (4 years ago)report abuse Send to a friend reply

Danny Gorog (APC staff):

This is just sales in US retail channel, and doesn't include the enterprise market. But I think they are fair because the space that Apple plays in.

15 October 2008, 3:51 PM (4 years ago)report abuse Send to a friend reply

plutonium210 (User):

Looks like it's time to say goodbye to an old and reliable friend. My 4 yo PowerBook has been rock solid and only required a full system re-install once since I got it (My fault). The new mid-range MacBook seems to be the value for dollar here.

And as for MS bashing ? ................ Someone has to keep the bastids honest :)

15 October 2008, 10:09 AM (4 years ago)report abuse Send to a friend reply

Hemma (New user):

Quoting plutonium210:
And as for MS bashing ? ................ Someone has to keep the bastids honest :)

Is your middle name Mactard?


15 October 2008, 10:34 AM (4 years ago)report abuse Send to a friend reply

plutonium210 (User):

Quoting Hemma:
Is your middle name Mactard?

From a long line of Mactards ............ And proud of it !
I love things that just work out of the box :)




15 October 2008, 10:39 AM (4 years ago)report abuse Send to a friend reply

Hemma (New user):

Quoting plutonium210:
I love things that just work out of the box :)

What? Like a freshly downloaded copy of Ubuntu? Oh hang on. That was free.

15 October 2008, 5:11 PM (4 years ago)report abuse Send to a friend reply

McBanjo (New user):

Quoting Hemma:
What? Like a freshly downloaded copy of Ubuntu? Oh hang on. That was free.

Last time I installed Ubuntu it took me a few hours to download, then an hour to install and then a few days of fiddling to get it into something even half worth using. I don't know about you but my time is not free.

15 October 2008, 9:02 PM (4 years ago)report abuse Send to a friend reply

Hemma (New user):

Quoting McBanjo:
I don't know about you but my time is not free.

Well, I guess they should have placed a warning on the front.
'Not suitable for children under the age of 3'

15 October 2008, 9:30 PM (4 years ago)report abuse Send to a friend reply

Tin (User):

You either tried it on crappy hardware (the kind that sucks to install even in Windows if you've lost the cheesy CD it came with) or you tried it quite some time ago. I can't stand Ubuntu's ways but I'll give them full marks for making it work.

As for whinging about how long it took to download... Get over it. If you were to download Vista or MacOSX it would take at least the same amount of time if not longer.

15 October 2008, 9:42 PM (4 years ago)report abuse Send to a friend reply

Hemma (New user):

Quoting Tin:
As for whinging about how long it took to download... Get over it. If you were to download Vista or MacOSX it would take at least the same amount of time if not longer.

Yeah well if he actually purchased his APC magazines rather than read them at Magnation, he'd find that APC included 8.04 Server and Desktop Editions on their July 08 DVD.

15 October 2008, 9:53 PM (4 years ago)report abuse Send to a friend reply

Autopenguin (New user):

I'm not a Mac user, never have been - but I've always been curious. And I've watched the prices fall over the last few years and thought hmm.. maybe I'll go there.

This instant reaction to to the exchange rate is absolutely rubbish, though. Apple products have always had a ridiculous markup versus the actual exchange rate, and now they're going to use "these times" (oh how I despise people using that phrase already) to hike prices even more on goods made on the cheap in China?

FOUR GRAND for a notebook? Holy hell these Apple fans are blind.



15 October 2008, 10:11 AM (4 years ago)report abuse Send to a friend reply

TV Bis (New user):

Right on Autopenguin! I refuse to pay such extreme prices for a fashion statement. I could build four decent Pc's for that amount of money. Oh and by the way - I would run Vista on all of them!

15 October 2008, 10:49 AM (4 years ago)report abuse Send to a friend reply

McBanjo (New user):

If you're in the market for a Mac notebook you'd be looking at a Macbook. Macbook Pros are for pro-fessionals. The new Macbook models are either $2099 or $2549. Please tell me why this is an extreme price for a notebook computer? Compare it to similar retail notebooks on the market. Then add all the pros of the Mac, and if it's still too expensive, then you obviously can't value the benefits of Mac as high as some. Thus, it was not intended for you, so please don't buy it.

15 October 2008, 9:10 PM (4 years ago)report abuse Send to a friend reply

Tin (User):

Quoting McBanjo:
Then add all the pros of the Mac

Remembering of course to subtract the cons... Like the possibility of a massive hardware issue across the range being denied.

$2000 is pretty steep for a ordinary 15" laptop. And apart from that aluminium gimmick, that's really all it is.

15 October 2008, 9:55 PM (4 years ago)report abuse Send to a friend reply

SLi (New user):

"and noted that 1 out of every 3 computing dollars in retail is spent on a Mac."

thats because macs are so darn expensive and theres actually people stupid that get brainwashed by "it just works"
macs are nothing but rubbish, keep your own junk, ive never owned a mac... and never will

15 October 2008, 11:17 AM (4 years ago)report abuse Send to a friend reply

Dan Warne (Regular user):

Quoting SLi:
macs are nothing but rubbish, keep your own junk, ive never owned a mac... and never will


LOL :-) That pretty much says it all ... about people who make uninformed judgements about Macs! :-p

15 October 2008, 11:34 AM (4 years ago)report abuse Send to a friend reply

techdribble (User):

Quoting Dan Warne:
Quoting SLi:
macs are nothing but rubbish, keep your own junk, ive never owned a mac... and never will


LOL :-) That pretty much says it all ... about people who make uninformed judgements about Macs! :-p

Substitute Vista for Mac and the same applies :)



15 October 2008, 12:22 PM (4 years ago)report abuse Send to a friend reply

SLi (New user):

I am informed, and make informed judgements about Macs, I had to fix them while working as a Co-Network Administrator at an organization, and at everything those gay imacs were pathetic, in networking, in doing updates even. A simple security update which was supposed to "Upgrade the securty of Mac OSX" caused every Mac there to lockup during boot, not every single time, but say every 5/6 times they refused to boot.

Macs overheat, Apple underclocks their graphics cards and still claim that their hardware is what it is. Simple security and bug fixes disable the wireless card for no good reason.
Macs suck!
If you require further proof:

http://www.mac-sucks.com/
http://themacsucks.com/joomla/content/category/1/18/31/

Read that all you Mac fanboys!


16 October 2008, 12:57 AM (4 years ago)report abuse Send to a friend reply

Dennis RR (New user):

Quoting SLi:
thats because macs are so darn expensive and theres actually people stupid that get brainwashed by "it just works"
macs are nothing but rubbish, keep your own junk, ive never owned a mac... and never will

Lots of people feel that way but we use them for a living and a PC is no good for us when we need a computer that doesn't have the problems when our work is paramount. I am a TV commercial editor and have 4 macs. Over the last 6 years I have never been let down once. You get what you pay for. If you don't want to pay the money, go with the PC. I bill my time at $150 per hour so you can understand that it doesn't take long to be able to make the mac pay. I am just not into building my own computers. "It just works"


15 October 2008, 7:41 PM (4 years ago)report abuse Send to a friend reply

Hemma (New user):

Quoting Dennis RR:
I bill my time at $150 per hour so you can understand that it doesn't take long to be able to make the mac pay. I am just not into building my own computers. "It just works"

I wouldn't go so far as to generalize that all PCs are like that. HP workstations are great for a lot of Cad-Based industries. They test all their hardware together, so the build quality is still pretty up there. Whereas the Build your own pcs that my previous workplace had just kept on dying. So, it depends on where you shop, plus, what your capabilities are. If you are an enthusiast that likes to build stuff, then DIY is the way to go. Otherwise, just stick to branded stuff.

Oh, and congrats on the $150/hr.

15 October 2008, 9:43 PM (4 years ago)report abuse Send to a friend reply

SLi (New user):

Quoting Dennis RR:
"It just works"


If macs just work, why is there such a thing as a MacFixIt site?

16 October 2008, 12:46 AM (4 years ago)report abuse Send to a friend reply

The Penguin (New user):

Quoting SLi:
If macs just work,


I think SLi means the design of the new MacBook Pros just works

16 October 2008, 1:55 AM (4 years ago)report abuse Send to a friend reply

Dennis RR (New user):

Quoting SLi:
If macs just work, why is there such a thing as a MacFixIt site?

Whatever...... Sorry you are having a bad day.


16 October 2008, 10:12 AM (4 years ago)report abuse Send to a friend reply

SLi (New user):

Quoting Dennis RR:
Whatever...... Sorry you are having a bad day.


Oh, I just have to say, GREAT comeback there... totally just rebuts my argument


16 October 2008, 11:12 AM (4 years ago)report abuse Send to a friend reply

Chris (New user):

you didn't report on the best part - Apples didn't disappoint and gave us a new stupid advertising line - "All engineered to standards that don’t even exist yet." One of their funniest yet!

15 October 2008, 11:34 AM (4 years ago)report abuse Send to a friend reply

Me In Oz (User):

OMG !
I think I'm starting to see 'value-for-money' from the mighty Apple ......................... Finally !

15 October 2008, 12:31 PM (4 years ago)report abuse Send to a friend reply

tfacter (New user):

I dont know if i want to wade into the mac vs pc fight above me in the comments, so i wont, although it felt like the 80's again at the start of the presentation. Overall though i aint that impressed i was wanting more from the pro specs.. mind you i dont mind being able to switch from gpu to gpu, its a bit of a gimmick but i might prove useful in some form, possibly a "cuda" for mac feature down the track

15 October 2008, 1:24 PM (4 years ago)report abuse Send to a friend reply

Nathan_Never (New user):

While the new features are all exciting and welcome I am very disappointed about the price raise.

It's true the Australian dollar became weaker compare to the US dollar. But the actual change rate 1AU$=0.69US$ still doesn't justify it. Even if we include taxes and etc.

The white MacBook which sells for US$999 in USA it's AU$1649 in Australia. If you use the rate change it should be US$999/0.69=AU$1447

While all American companies are good and fast to pass a devaluation of Aussie dollar to Australian customers they are not the same good and fast when there is a devaluation of the US$. As when one US$ was very close to one AU$ but the MacBook was still AU$1499 while in USA it was US$1099.

Seems that Steve will have to wait for my AU$ until the international markets will bring the US$ and AU$ closer.
And let's see if Apple will be fair this time.

15 October 2008, 3:03 PM (4 years ago)report abuse Send to a friend reply

Danny Gorog (APC staff):

Don't forget to add US sales tax - around 8 percent to your conversion - that adds about $80 to the total so USD1080 @ .69 is $1565 - and they probably calculated pricing when the dollar was at 64c last week.

15 October 2008, 3:55 PM (4 years ago)report abuse Send to a friend reply

Nathan_Never (New user):

While the new features are all exciting and welcome I am very disappointed about the price raise.

It's true the Australian dollar became weaker compare to the US dollar. But the actual change rate 1AU$=0.69US$ still doesn't justify it. Even if we include taxes and etc.

The white MacBook which sells for US$999 in USA it's AU$1649 in Australia. If you use the rate change it should be US$999/0.69=AU$1447

While all American companies are good and fast to pass a devaluation of Aussie dollar to Australian customers they are not the same good and fast when there is a devaluation of the US$. As when one US$ was very close to one AU$ but the MacBook was still AU$1499 while in USA it was US$1099.

Seems that Steve will have to wait for my AU$ until the international markets will bring the US$ and AU$ closer.
And let's see if Apple will be fair this time.

15 October 2008, 3:03 PM (4 years ago)report abuse Send to a friend reply

Bry (New user):

It's sorta the USA vs The Rest of The World isn't it. We saw this recently too with the Adobe CS4 release, prices in USA are far better than elsewhere, Apple merely continues this trend.

15 October 2008, 3:18 PM (4 years ago)report abuse Send to a friend reply

jake (New user):

ok so now if we drop the macbook the trackpad brakes kinda like my glass trackpad in my laptop

15 October 2008, 8:23 PM (4 years ago)report abuse Send to a friend reply

Raindog (New user):

Quoting jake:
ok so now if we drop the macbook the trackpad brakes

And what were you expecting to happen?


16 October 2008, 12:14 AM (4 years ago)report abuse Send to a friend reply

tfacter (New user):

im not really surprised at apples pricing points, i expect over inflated prices. apple see itself as more of selling an experience rather than a laptop or completing with dell or hp or the asus eeelaptop..

16 October 2008, 1:02 AM (4 years ago)report abuse Send to a friend reply

itd (New user):

"Cook also said that Apple had 17.6 percent of retail market share in the US and noted that 1 out of every 3 computing dollars in retail is spent on a Mac."

1 in 3 doesn't equal 17.6%

What exactly is he referring to here?

Is he really bad at maths or is he confirming the commonly held perception that Macs are expensive by stating that they account for approximately 1/6 of the market in terms of sales but around 1/3 of the market in terms of dollars.

16 October 2008, 3:36 AM (4 years ago)report abuse Send to a friend reply

Tin (User):

Quoting itd:
or is he confirming the commonly held perception that Macs are expensive


That's how I read it ;-)

16 October 2008, 10:40 AM (4 years ago)report abuse Send to a friend reply

Danny Gorog (APC staff):

17.6% percent of unit market share at retail but 33 percent (1/3) of dollar market share

17 October 2008, 4:20 PM (4 years ago)report abuse Send to a friend reply

Tin (User):

I think we got that part Danny... As has been pointed out, they are confirming that Macs are well above market price.

17 October 2008, 11:05 PM (4 years ago)report abuse Send to a friend reply

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