Apple will charge its customers $US4.99 ($6.36) in order to unlock support for the new 802.11n wireless protocol which is already built-in but hidden in newest Macs.
Apple will charge its customers US$ 4.99 ($6.36) in order to "unlock" support for the new 802.11n wireless protocol which is already built-in but disabled in most new Intel-based Macs.
Mac owners will want to enable this hidden feature to get the most out of Apple's new AirPort Extreme, which was launched (to less fanfare than some other products) at MacWorld San Francisco.
New look: the new Airport Extreme's rear plane |
In the new model, the modem is gone. It is now a router only, but it comes with the next leap in wireless technology, the 802.11n protocol, which promises to be faster, bigger and wider than the preceeding 802.11a/b/g standards.
As Apple explains on its web site:
"Among its key innovations, 802.11n adds technology called multiple-input multiple-output (MIMO), a signal processing and smart antenna technique for transmitting multiple data streams through multiple antennas. The result? Up to five times the performance and up to twice the range compared to the earlier 802.11g standard."
Many new Macs already have support for this new protocol:
- iMac with Intel Core 2 Duo (except 17-inch, 1.83GHz iMac)
- MacBook with Intel Core 2 Duo
- MacBook Pro with Intel Core 2 Duo
- Mac Pro with AirPort Extreme card option
However, the feature needs to be brought to life with special "enabler" software.
Why should Mac users get charged for the privilege of unlocking what's already in their Macs?
We asked Apple Australia and we'll let you know when we hear back.
Misleading advertising?
Apple is being a bit naughty with the advertising of the new Airport Extreme, which is being promoted as providing "802.11n" networking. It is not, in fact, 802.11n, but 802.11 "draft n". The actual 802.11n standard hasn't yet been ratified and won't be finished until some time in 2008.
Apple does recognise this fact at the bottom of its main Airport Extreme page in greyed-out fine print, but all the rest of the text on the page simply refers to "802.11n".
In Australia, at least, the regulator in charge of advertising standards, the ACCC, advises that businesses wanting to avoid charges of misleading advertising should focus on the 'overall impression' any advertisement gives to a consumer. The ACCC's guide to advertising standards specifically notes that fine print must not contradict what is said in the main part of an ad.
We can't help thinking that Apple shouldn't be claiming the Airport Extreme offers "802.11n" in the main copy of the ad and "802.11 draft n" in the fine print.