Apple’s tablet: what we know so far...

David Flynn
27 January 2010, 2:23 PM


In a little over 12 hours’ time Steve Jobs will unveil a touchscreen tablet tipped to be called the iPad, iSlate or iBook. Here’s what know so far about Apple’s Next Big Thing...


The rumour mill has been spinning into overdrive for months, but with the debut of Apple’s touchscreen tablet kicking off tomorrow at 5am Sydney time we’re seeing a sharper focus on the likely facts rather than speculative fiction. Here’s what we know so far.



One of the many rumoured concepts of the Apple tablet, coming soon to a trendy cafe near you...

Just what is it?

It’s pretty much common knowledge that Apple’s long-awaited touchscreen tablet is more than just an ebook reader and perhaps even more than “an iPhone on steroids”, as some have called it – although it’s said to resemble a bigger flatter iPhone “which has been hit with a rolling pin”.



This alleged spy shot of the Apple tablet surfed in recent days...

Yes, it will support digital versions of books, magazines and newspapers – Apple and the publishing industry clearly hope that the tablet will do for print what the iPod did for music. Apple is also expected to have the education market in its sights.

But the device will also support music and videos, play games, do email and surf the Web. Indications are that it will be carefully positioned between the iPhone and MacBook as a complementary or companion device with broad rather than specialist usage – in short, Apple’s own take on the netbook but sans keyboard.

What will it be called?

Shell companies believed to be associated with Apple have been registering iSlate and iPad as trademarks in countries around the world, while Apple is also on record as holding the iSlate.com domain name.

Registrations for the iPad name have been especially active in recent weeks, indicating a ramp-up to tomorrow’s launch.

It should be noted that the iPad.com.au domain was registered through Melbourne IT by ‘iPad Developments’, the contact for which is listed as David Garry & Associates – a South Australian company which promotes itself as “attending to the registration of over 30,000 company, business names, domain names (and) trademarks.”

So iPad is firming up as the front-runner – especially due to the obvious connection to Apple’s other hero product, the iPod.

At the same time, Apple could also resurrect the iBook brand which belonged to its consumer notebooks between 1999 and 2005 prior to the arrival of the MacBook.


Will the iPad (or whatever Apple calls it) include desktop-friendly dockability?

The tech inside the tablet

Early reports suggested that Apple was snapping up both 7 inch and 10 inch panels, leading to speculation that two models were on the menu. Speculation has now settled on a 10 inch slate as the most likely form factor.

The screen is expected to standard LED technology rather than the OLED panels stating to appear on smartphones, after an industry analyst reported his belief that there simply wasn’t sufficient manufacturing capacity to produce enough 10 inch OLED screens to suit Apple’s push.

The OS is expected to be based on the same OS X core as the iPhone but with extensions to scale up to the tablet’s larger size and functionality. The device will therefore run iPhone apps. In order to give developers time to retool their apps for the tablet, Jobs is also expected to use tomorrow’s keynote to announce iPhone OS 4.0 – although the OS could be given another less product-specific name – and to release updated development tools.

The tablet’s powerplant is tipped to be a Cortex A-class ARM processor, which is an advanced version of the chip inside the iPhone and could conceivably support multitasking.

Wireless connectivity is expected to include Wi-Fi and 3G, although 3G might be lacking from a lower-cost base model.



Will the tablet sport an iPhone-esque touchscreen keypad (above), partnered with an
 iPod-derivative virtual scroll wheel (below) or something more advanced?



The missing piece of the puzzle is the UI. It’s not expected to be a version of the iPhone interface upsized for a 10 inch screen, but one that’s optimised for both the larger screen and the device’s very different functionality and with an all-new user input mechanism that’s  said to go way beyond the iPhone’s virtual QWERY keyboard.

How much will it cost, and when will we get it?

Those are just some of the questions which will be answered only after tomorrow’s event. Speculation has pegged the price anywhere from US$500 to US$1000, but given the likely tie-in with 3G carriers we could also see the tablet subsidised through a 24-month contract.

The ‘good oil’ on the public release of the product is suggesting April. Whatever the date, we’re expecting it will enjoy a simultaneous global launch in several countries rather than an initial US-only release.

Our reasoning behind this is that Apple Australia has already flown several high-profile journalists from mainstream outlets – including The Sydney Morning Herald’s online editor Stephen Hutcheon, The Daily Telegraph’s technology editor Stephen Fenech and Channel 7’s ‘Gagdet Guy’ Peter Blasina – to San Francisco for tomorrow’s launch. We’re thinking that this PR investment makes the most sense if the tablet is to be released in Australia sooner rather than later.

Click back tomorrow for APC’s fluff-free ‘need to know’ report on the tablet and whatever else Jobs has up his sleeve.


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Phred (New user):

Hate to be "Devil's advocate" here, but what if there is no tablet tomorrow morning?

27 January 2010, 2:55 PM (3 years ago)report abuse Send to a friend reply

Dan Warne (Regular user):

Hahaha I wondered that myself. But I think Apple would have done something to dampen the rumours by now if there was no tablet coming, otherwise it would be putting itself at a huge risk of major disappointment and reactive stock price falls. Also, they've flown Aussie journos over to the US for the announcement, which they never do for product refreshes -- it must be something entirely new. (And it won't be the fourth gen iPhone, because they never show the iPhone until it's actually released. I doubt very much they'd fly Aussie journos over for an iPhone OS 4.0 preview.)

27 January 2010, 3:06 PM (3 years ago)report abuse Send to a friend reply

Phred (New user):

Quoting Dan Warne:
But I think Apple would have done something to dampen the rumours by now if there was no tablet coming

If it is true, then the early adopters will be heart-broken when v2 of the product comes out


27 January 2010, 3:14 PM (3 years ago)report abuse Send to a friend reply

djsflynn (APC staff):

LOL! Steve Jobs walks out and says "We're actually launching an updated version of our XServe server, and we figured that bullsh*tting you guys about a tablet was the best way to get a captive audience for enterprise hardware."

27 January 2010, 4:09 PM (3 years ago)report abuse Send to a friend reply

Raindog (New user):

Quoting djsflynn:
the best way to get a captive audience for

your onto something with this. :)


27 January 2010, 10:58 PM (3 years ago)report abuse Send to a friend reply

BrownieBoy (User):

"It’s pretty much common knowledge that Apple’s long-awaited touchscreen tablet is more than just an ebook reader"

Ermm...we don't even know that it *is* an eBook reader at this time. And by "eBook reader", I mean one that has an eInk screen like dedicated eBook readers, such as the Kindle, BeBook and Sony devices.

Nobody seems to be predicting that it will have such a screen, so you'll effectively be reading eBooks on an ordinary computer screen. Few people have shown much inclination to do that up to now and with good reason too. Compared to a dedicated eBook reader, you'll have:

* headaches due to the screen's refresh rate doing your eyes in
* battery life measured in hours instead of weeks
* inability to read in bright sunlight

Nope, I can't see people buying these to read books on.







27 January 2010, 3:23 PM (3 years ago)report abuse Send to a friend reply

Dan Warne (Regular user):

I agree with that ... I personally can't see books being a huge thing on this device if it is a luminescent display. However, I can definitely see it being perceived as 'better value than the kindle' because you can watch TV/movies on it, browse the web without squinting and/or zooming in and out all the time, read full newspapers by subscription, and run iPhone apps and games -- all in addition to being able to read books from time to time. I can also see that a device like this could definitely have a place in the interactive textbook market -- a device that kids can have next to their laptop or workbook. You could do a lot more with a textbook that could display colour video and colour animations than you can on the Kindle I reckon.

27 January 2010, 4:12 PM (3 years ago)report abuse Send to a friend reply

Aubrey (New user):

Quoting BrownieBoy:
* battery life measured in hours instead of weeks


I thought that was standard on all Apple mobile products.

27 January 2010, 7:53 PM (3 years ago)report abuse Send to a friend reply

Anonymousewiuu2945u389 (User):

Grrrr - double post

27 January 2010, 4:38 PM (3 years ago)report abuse Send to a friend reply

Anonymousewiuu2945u389 (User):

Does it have a user-replaceable battery? If not, I'm not interested.

27 January 2010, 4:38 PM (3 years ago)report abuse Send to a friend reply

djsflynn (APC staff):

We don't know and we won't know until tomorrow, but I'd put good money against it having a user-replaceable battery. Neither of Apple's most mainstream consumer device (the iPod and iPhone) have a replaceable battery, nor do their latest MacBook laptops. If customers of all these products are happy with a fixed battery then Apple will have little reason to change their policy.

Also, a fixed battery design allows one to use slightly larger cells for longer battery life than a user-removable battery, and I reckon that's gonna be crucial to the tablet – we're talking about a 10 inch screen (same size as a netbook), with wireless (Wi-Fi and 3G), but with a profile that's closer to the screen of a netbook rather than its guts - which vastly reduces the amount of space Apple has for a battery in the first place (and you don't want the back of a handheld device like this to get as warm as the bottom of a netbook, which is another design constraint). Using a low-power ARM processor will help, of course, but I'd suggest users of the tablet will expect true 'all-day battery life' at the very least... so Apple will want to play every trick in the book to maximise the tablet's battery life, and a fixed battery is definitely one of those tricks.

27 January 2010, 4:57 PM (3 years ago)report abuse Send to a friend reply

Tin (User):

Bloody Apple hype. It's hardly a revolutionary new product...

Just like all their other products, it's a bigger screen version of an existing one, or a copy of some other vendor's product. Or in this case, both.

27 January 2010, 5:55 PM (3 years ago)report abuse Send to a friend reply

Raindog (New user):

All the thing needs is an an actual practical application. But thus far it's too underpowered to complete with a marginally larger notebook, it has a screen and a form factor that rules it out as a practical reader, its way to big for any pocket. (even for those who enjoy cargo pants)

It's a camel, a horse designed by committee, jack'o'all trades and master of none. That wont stop a legion of early adopters flashing the plastic just to prove to themselves it has very few real useful applications. If it's selling strongly in 24 months time it will be a real surprise.

27 January 2010, 10:55 PM (3 years ago)report abuse Send to a friend reply

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