Apples on Apples, when brands and fruit collide

Danny Gorog
15 December 2008, 8:00 AM


The tales of Apple fanboys around the world are never-ending: the latest report details an apple grower who is branding his apples with Apples. Got that?


I thought I was a nutcase for thinking about naming my son Mac, but now, a Japanese Apple fan who runs a fuji apple orchard has gone and done the most obvious thing an Apple fan can do: create his own line of 'customised' apples, complete with Apple and iPod logos.




According to this report, the grower achieved the fruit branding feat by placing stickers on the apples before they ripened, the grower was able to produce a piece of fruit that would make Steve Jobs, and more importantly Jonny Ives (lead Apple designer) proud.

Apple and iPod branded apples joins a long list of other crazy Mac related fanboy stunts. There are so many that Leander Kahney, a writer at Wired magazine, was able to produce a 280 page hardcover coffee table  book called 'Cult of Mac'.

And as if one book on Apple fanboys wasn't enough, there's now a sequel called 'Cult of iPod', and an upcoming movie called 'MacHeads, The Movie', a documentary about Apple fans, due for release at Macworld in 2009.



It's no surprise that the legion of Apple fans is growing. With Apple reporting record Mac and iPod sales in its last quarter growth remains strong for the Apple brand.

Then there's the iPhone story, a smartphone that at least one analyst estimates will sell over 9 million iPhones in the current quarter, putting it far ahead of other smartphone rivals like BlackBerry and positioning it as the most popular smartphone in the world.

Can Apple reproduce its iPod success with the iPhone? Only time will tell, but if the success of the App Store, now filled with over 10,000 apps which have been downloaded over 300 million times, is any indication, the answer just might be yes.

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Raindog (User):

Tragic! Very Tragic!

15 December 2008, 10:31 AM (3 years ago)report abuse Send to a friend reply

Truckasauras (New user):

I don't think it's healthy to be that obssessed to anything, let alone a computer company.

15 December 2008, 10:55 AM (3 years ago)report abuse Send to a friend reply

gankul (New user):

does that mean i can run osX on the these apples because they have the logo on it?

15 December 2008, 12:26 PM (3 years ago)report abuse Send to a friend reply

itd (New user):

I guess they will they also cost more than similarly specified fruit without the apple logo ;-)

17 December 2008, 2:26 PM (3 years ago)report abuse Send to a friend reply

Truckasauras (New user):

Will APC be writing a tutorial on how to VirtualBox (or is it FruitBox?) this new Apple product in Vista/XP/Ubuntu?

17 December 2008, 2:35 PM (3 years ago)report abuse Send to a friend reply

anonymous user Anonymous user