s101-gallery
Light as a feather: having run out of items of office stationery to promote a notebook's anorexically thin design, Asus' campaign draws on nature, fashion and molting birds...

ASUS unveils $1000 Macbook Air / Eee PC hybrid

David Flynn
09 October 2008, 6:00 PM


The company that started the low-cost notebook wave goes upmarket with the Eee PC S101. It’s slim, stylish – and officially Australia's most expensive netbook.


While every other vendor is clamouring for a piece of the mid-market netbook action around the $600 price point, Asus has released a premium Eee PC model costing almost twice the price.

The Eee PC S101 will carry a $999 price tag when it’s released in Australia next month. That’s a big ask and a significant degree of sticker shock for any netbook, let alone the brand which kicked off the low-cost notebook revolution (the S101 will sell for over twice the price of the original 7 inch Eee PC 4G model.

So what will you get when you plonk down a ten $100 bills? Style, and plenty of it. Think of the S101 as ‘Eee PC meets MacBook Air’. It’s got the same underpinnings as the Eee PC and indeed most netbooks in its 10.2 inch class – Intel’s nimble Atom 270 1.6GHz single-core processor and 1GB of RAM.

However, whereas most netbooks of its size offer conventional 2.5in hard drives, the S101 opts for a 16GB solid state drive. At first we’ll get only the Windows XP model, however this will be followed by the Linux model at the same price but packing a 32GB solid state drive. Overseas the S101 can also be optioned up to a 64GB SSD for around A$150.

Wireless includes 802.11n and Bluetooth, although the webcam is still a puny 0.3 megapixels. Then there are three USB 2.0 ports, a multi-format memory card reader, yada yada yada. Asus also tosses in 20GB of free online storage, which of course isn’t just any storage, it’s ‘Eee Storage’.

The battery is a four-cell Lithium Polymer slab sandwiched towards the front of the chassis, which Asus rates at five hours of life (and while early rumours claimed the battery would be sealed inside the case, it is in fact removable).

So where does our MacBook Air reference come into play? The S101 is the slimmest netbook yet, tapering from 25mm down to 18mm at its thinnest point (where it’s a hair thicker than the MacBook Air) and nudging the scales at just on 1kg.

That svelte head-turning appearance is continued to the chassis. The S101 is finished in a glossy espresso brown, soft champagne gold or sharp graphite on the outside, with a colour-matched brushed alumunium handrest on the inside.

It’s this emphasis on design, on the S101’s form more than just the pure function of the conventional Eee PC (which, let’s face it, would turn heads only for their dainty and novel size rather than any effort of design per se) which combines with the super-sized SSDs and battery to send the S101’s price soaring so high.

The big question is, just how many people will be willing to spend $1,000 on a netbook when so much of that is largely a premium for the luxe look?


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Your Average Joe (User):

Right ! It's now official !
This fad is getting quite silly now :P

10 October 2008, 9:39 AM (3 years ago)report abuse Send to a friend reply

Raindog (User):

That svelte head-turning appearance is continued to the chassis. The S101 is finished in a glossy espresso brown, soft champagne gold or sharp graphite on the outside, with a colour-matched brushed alumunium handrest on the inside.

Quoting Your Average Joe:
Right ! It's now official !
This fad is getting quite silly now

What, not even an option of Solar Flare? :>

Actually I have to agree with you wholeheartedly, this has got silly, call them what you like but as far as I'm concerned when they cross that $500 to $600 mark they are no longer top of the line netbooks they are actually now very poor value notebooks.

That uber-cool solar flare Toshiba playstation thingy equates as pretty good value for money against this ASUS, certainly more than 3 times of just about everything. :>

$1k to get equivalent storage levels of an upmarket USB key? (Which is infinitely more portable) These vendors have to be cracking jokes.


10 October 2008, 9:18 PM (3 years ago)report abuse Send to a friend reply

FindTheWalrus (User):

I wonder how long will it take before the market suffers a severe case of "netbook" fatigue.

13 October 2008, 12:26 PM (3 years ago)report abuse Send to a friend reply

AtticusFinch (New user):

$1000 plus netbook ! .......... Enough said really !

10 October 2008, 10:17 AM (3 years ago)report abuse Send to a friend reply

csmart (New user):

If it had a dual-core Atom 330 processor (plus hyperthreading), 4GB of ram, 1.3MP camera, and a 6 cell battery, then it might be worthwhile. And seriously, what's this Windows rubbish?

10 October 2008, 10:51 AM (3 years ago)report abuse Send to a friend reply

csmart (New user):

double post

10 October 2008, 10:52 AM (3 years ago)report abuse Send to a friend reply

Rohun (New user):

A MacBook Air starts on it being opened, if a $1000 netbook comes with Ubuntu and dose the same as Mac then I am A customer, I am sick of Microsofts slow start up an shut down. If I sued them from 1995 for my time lost for slow start up and shut down then I could buy a new sports car (your guess what type). To me a netbook is a fashion accessory, a day planer, a internet browser, a note taker, a social networking device, a photoshop, and any other social networking requirements ( and yes I am Gay) but I am a customer with Google chrome OS user needs. I want quick user friendlessness. But I don,t want to become part of any expensive corporate lock in to what software I can use.(mac) Don,t forget Open Office can keep you in contact with everyone.

11 October 2008, 1:55 AM (3 years ago)report abuse Send to a friend reply

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