Aussie developer: Don't write off Windows Phone 7

David Braue
12 March 2011, 8:00 AM


WP7 might be bringing up the rear when it comes to sales and download metrics, but its dev tools are the best, says a local developer.


Microsoft's Windows Phone 7 (WP7) platform may not have the sheer numbers of its smartphone OS competitors – in terms of apps or devices sold – but its development tools are miles ahead, says Nick Randolph. And he should know: through his venture Built To Roam, the long-time Windows and Windows Mobile programmer became one of the first Australian WP7 developers to publish an app.

That app – Melbourne Coffee Review – complements existing web and iPhone platforms to broaden the range of consumers capable of accessing the coffee portal's detailed café ratings.



The choice of WP7 as the venture's second smartphone platform bucks the trend towards supporting Android in the second instance, but the app proves slick to use and was easy to design, says Randolph.

"Windows Phone has definitely taken the next step forward, and in terms of real usability on the device I think it outstrips most of its competitors," Randolph says. "There are a few features that people are requesting, but Microsoft will come back and address those; it's a v1 platform that has delivered beyond expectations."

Working in the Visual Studio IDE, Randolph was able to write the underlying application logic and tie it into a smooth, Silverlight-based front-end built using Microsoft's Expression Blend design application. And even though Microsoft's WP7 tools are relatively immature, their roots in the company's broadly-used development tools meant that it wasn't a huge jump to the new platform: in-depth documentation, coding templates, a full-featured WP7 emulation app, and other developer resources smoothed the transition.



The app's iPhone-originated code had been adapted, ported and even augmented after about a week's development time, says Randolph, who has built other WP7 apps for the likes of Domain.com.au and ninemsn, and has "dabbled" in other smartphone platforms as well.

"The fact that you’ve got a design tool where a designer can build your UI, and you can wire it all together with a little bit of code, is a major step forward," he says. "Even in the apps I've worked on by myself, I end up flipping between the design and development modes. Even developers that haven't done anything using either Silverlight or Windows Mobile, but who have a good understanding of C#, can get a rapid understanding of it."


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Chief Information Officer (New user):

Nice development tools are, well, very nice, but useless if there are no customers to buy those apps.

That's the problem with Microsoft's Windows Phone 7.

We know that the platform is not selling. In fact, Microsoft's total share of the smartphone market is slipping.

12 March 2011, 8:53 AM (2 years ago)report abuse Send to a friend reply

Tin (User):

Quoting Chief Information Officer:
Nice development tools are, well, very nice, but useless if there are no customers to buy those apps.


I scrolled down to say exactly the same thing... The dev tools are very nice - but if there's no target audience for your apps, why write them?
The one and only time picking dev tools over market size would be if you need to write a tool for your own use and the device type isn't important.

12 March 2011, 11:12 AM (2 years ago)report abuse Send to a friend reply

Pauly (New user):

windows phones are boring. user changable background screens have been around for 10 years, its a small thing but we're all used to it and you miss out with windows phone 7. very stupid oversight.
Bad move Nokia

12 March 2011, 5:25 PM (2 years ago)report abuse Send to a friend reply

ss-rotel (User):

ok, but what's better? let's see, there's Android and Symbion and WP7, and iOS.

i personally dont like Android, they are dropping Symbion cos it doesn't work, and i'm sure apple's going to give them access to the iOS. or not.

Leaving.... sorry but when nokia announced they were changing OS, i wasn't supprised that they were moving to WP7.

seriously, if i didn't have a vested interest in iOS apps, next year i'd get a Nokia smart phone.

it's just a shame that WP7 didn't get here earlier. 6 and 6.5 weren't much better then symbion, Android had just been released but wasn't working THAT well...

Apple did the right thing, releasing the ipod touch as a test bed for the iphone's apps. it's the one thing that apple did well. Market an extremely easy to use, familiar device, and hasn't tried to change a working format.

the company i work for handles the IT for companies that need smart phones, but really aren't IT savy.

I can get an iphone to a client, once i've set it up, that's never used a smart phone before, with a note saying - button @ the top turns off the screen, button @ the bottom takes you to the start, button's on the side are for volume and the switch makes it silent.

I honestly can't say the same thing for any other phone out there, except maybe WP7 phone, which i have honestly only had a few minutes to play with.

i can't wait to see what nokia come up with.

12 March 2011, 9:00 PM (2 years ago)report abuse Send to a friend reply

Tin (User):

Quoting ss-rotel:
Apple did the right thing, releasing the ipod touch as a test bed for the iphone's apps.


Pretty sure they actually released the iPod Touch to fill the worldwide market while the iPhone was still USA only. The SDK didn't even get publicly released until 6 months after the iPod Touch.

The SDK comes with an emulator for testing. And 99.9% of iOS devs own an iPhone anyway. To run the SDK, they had to buy a Mac anyway, so an iPhone was hardly something they'd struggle to justify.

12 March 2011, 10:59 PM (2 years ago)report abuse Send to a friend reply

ss-rotel (User):

and i'm here singing iphone praises, and you might think i'm an apple fanboy, but i hate macs, and would never buy one.



12 March 2011, 9:03 PM (2 years ago)report abuse Send to a friend reply

I Geek and I Vote (New user):

WP7 is a delight to use - easy and intuitive. More usable than iOS and Android.

For this reason I think a lot on non-tech and business people will go for it. It will gain traction and sneak up on Android and iOS, especially now Nokia are on board.

13 March 2011, 1:07 PM (2 years ago)report abuse Send to a friend reply

I Geek and I Vote (New user):

WP7 is a delight to use - easy and intuitive. More usable than iOS and Android.

For this reason I think a lot on non-tech and business people will go for it. It will gain traction and sneak up on Android and iOS, especially now Nokia are on board.

13 March 2011, 1:07 PM (2 years ago)report abuse Send to a friend reply

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