Ballmer can't resist another "Developers!" cry

Angus Kidman
07 January 2010, 6:15 PM


CES 2010: High point of keynote is learning Microsoft CEO can't lay out slides in a hurry.


To be brutally honest, there was hardly anything new or interesting in Steve Ballmer's pre-CES 2010 keynote, especially if you own a copy of Windows 7 and have played with Media Center. So let's focus on the one inevitable thing: the "Developers! Developers! Developers!" reference.

During a demonstration of how the collaborative features of Office 2010 could be used by students, Ballmer was set the task of creating a slide about anatomy. This is what he came up with:


"Developers baby!" Ballmer remarked when the slide was revealed. "I love the people that built this stuff."

Apart from a slightly pathetic desire to remind people of his one genuine pop culture moment, Ballmer's slide tells us several things. Firstly, Ballmer doesn't know how to place spaces in proximity to a comma. Secondly, Office 2010 doesn't know how to correct that error! Thirdly, when Steve gets excited he forgets the commas altogether. And finally, wouldn't an exclamation mark have been more appropriate anyway?

Other than that, the newest elements of Ballmer's element of the keynote were a handful of demo "slate PCs", which will presumably face the same challenges as everyone else in the tablet 2.0 market. There was one brief veiled sledge at Apple -- "Windows PCs will absolutely offer the greatest variety and the most interesting content and entertainment experiences in the world" -- but all in all, it was pretty benign stuff.


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Tin (User):

Someone please lock that man up... If there's one thing MS needs to do to fix the company, it's remove him.

07 January 2010, 6:23 PM (3 years ago)report abuse Send to a friend reply

erikf888 (New user):

Agree, Ballmer is damaging a once great company- sack the monkey ASAP

07 January 2010, 8:11 PM (3 years ago)report abuse Send to a friend reply

Tin (User):

I might add that despite me seeing the problem, I'm quite happy for them to not fix it... Ballmer is my preferred candidate to run MS into the ground. I do feel sorry for Bill though.

08 January 2010, 7:53 PM (3 years ago)report abuse Send to a friend reply

petert (Advanced Forumologist):

Is it true that the Oxford Dictionary defines the word "moron" simply as Steve Ballmer?

07 January 2010, 7:13 PM (3 years ago)report abuse Send to a friend reply

straker135 (User):

Quoting petert: Is it true that the Oxford Dictionary defines the word "moron" simply as Steve Ballmer?

I think that Steve Ballmer is a buffoon rather than a moron. He is also, in my opinion, one of MS biggest liabilities.
Have you ever looked at the body language in photos of Steve and Bill together? I think Bill is a bit uncomfortable around Steve.
Microsoft (a software company that makes some hardware)is a bigger more diverse company than Apple (a hardware company that makes some software) so it is easier for important things like WinMobile and HD Media devices like Zune to drift off into obscurity. Having said that the CEO is the chief and sets the priorities and strategic agenda for others to operationalise. Steve Jobs is superb at this and his bloody minded determination to only produce excellent products with a clean, elegant and strong design ethic is the secret to Apple's success to date, when he wasn't at the helm the company came perilously close to disaster. Steve Ballmer seems to be someone who is doing the job because he wanted it, was on the spot and a very strong personality, not because he actually has any vision or strategic nouse apart from cold business cunning. If you watch him trying to articulate anything he doesn't seem to have a coherent vision of his own, more like autopilot on a slow glide into obscurity. Sad really. People like Steve Sinofsky are clearly very talented and capable and can get the job done to a high level. His role is not strategy of the company as a whole so it is hard to know whether he could take over the top job, should it be up for grabs and assuming he was even interested. I dont see anyone who should just slot in, when we see the sharks circling we will know the big B is about to go.


10 January 2010, 8:39 AM (3 years ago)report abuse Send to a friend reply

Aubrey (New user):

Am I just old fashioned, or do the poor language skills of such highly paid and influential people cause others to do the old "what's the world coming to?" thing?

Between Reality TV on every channel, loony climate change deniers getting air time and having a cretin in charge of one of the most powerful companies on earth, I reckon western civilisation must be in the final phase of collapse. Might as well pull a wave over the bonce and be done with it.

Oh, and merry christmas everyone!

08 January 2010, 5:17 PM (3 years ago)report abuse Send to a friend reply

apt.pupil (New user):

i was watching an early Microsoft windows commercial that Steve did when one of the earlier versions of windows was being released.

His blunders have never ceased to amaze me. Knowing him, he probably saw the red and green underlines and thought "gee, what wonderful text decorations"

10 January 2010, 11:24 AM (3 years ago)report abuse Send to a friend reply

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