BluRay media goes on sale and the cost is... wait for it...

Well, let's just say you could either take your partner out for dinner, or buy a single BluRay disc from Verbatim.
Verbatim has announced it is now shipping BluRay recordable media in Australia, for a mere $41.95 per disc.
That price is for the rewritable media (BD-RW), while the write-once (BD-R) version is slightly cheaper at $34.95.
For your $41.95 you don't even get BluRay's full 50GB capacity; these initial discs only have a capacity of 25GB, making a mockery of the BluRay camp's claims of superiority through higher capacity over HD-DVD.
However, Verbatim says it is working on a double-layer which which will pack 50GB. It hasn't hinted at what the cost of those will be.
The incredibly high price of the media is unlikely to do anything to endear the format to consumers, who are still steaming over the price of double-layer DVD media. Despite the burners having been widely sold for several years now, the media still costs around $4 per disc.