The plans in all their glory!

LEAKED: Telstra iPhone Plans -- and they'll break the bank

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Danny Gorog10 July 2008, 11:00 AM

Leaked Telstra iPhone plans show the biggest Telco in the land intends to milk iPhone customers for all they can.


UPDATE 11 July 2008 | Telstra spokesman Peter Taylor confirmed this morning these plans are correct. For the full details of Telstra's plans, see our Best Australian iPhone plans revealed article.



While still unofficial, Telstra plans, scanned from a shop staff training pack, have shown up at the Australian Mac user site MacTalk. The news, it seems, isn't good. In fact, for most non-business, non-high end customers they are just plain bad.

Details are still incomplete, but according to the Telstra only higher end plans come with enough data to be considered reasonable. For instance, a monthly spend of $89 nets you 200MB of included data, but stepping down to a $59 plan reduces that down to 80MB.

If the document is to be believed, the plans are also broken up in two tables for each of the different model iPhones - something that could indicate different pricing for a 12 versus 24 month contract. However, if that's the case, Telstra's cheapest cap plan is $105 per month, a full $86 more expensive than the cheapest Optus plan.



The document also sheds no information as to the call costs, connection costs, excess data costs, or the ability to pay for the iPhone over the life of the contract.

Before publishing this piece we emailed Telstra for clarification and received the following response from Peter Taylor, in Telstra corporate affairs: 'All info will be available first thing tomorrow'. Note, that's very much not a denial.

But, wow, thanks Telstra, for letting consumers make an informed decision before heading into the stores to sign their lives away. I suppose if you are going to roger your customers, you'd best get them bent over before they realise it.

Thanks to Decryption at MacTalk for allowing us to publish the leaked plans. He hasn't published them on the MacTalk site himself, but you can check out their awesome Australian iPhone FAQ.

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petert (Cornerstone member):

$219 a month for a 16G iPhone and it only includes $90 of calls - that is EXTREME! And my understanding is that you cannot use the iPhone as a modem for a laptop. At a time when Australia needs Vision, the 3 Amigos are acting more like 3 Blind Mice!

10 July 2008, 11:51 AM (4 months ago)report abuse Send to a friend reply

Tin (Advanced Forumologist):

But if you want to fly first class you have to pay.... Or something like that, I seem to remember some Telstra muppet saying.

Seriously though... 5MB of data on a $100+ plan? Hey Telstra... The early 90's called. They want their internet pricing back.
Yes, I realise that includes "$90" of calls, but where's the options for people who use email more than calling?

Sol needs to be replaced with someone who knows there is more than one type of user out there.

10 July 2008, 12:24 PM (4 months ago)report abuse Send to a friend reply

Me In Oz (Senior member):

OMG !!
Telstra must really believe their fan base is huge and loyal, and/or stupid, if they think they can get away with this schedule !

10 July 2008, 12:33 PM (4 months ago)report abuse Send to a friend reply

Lachlan (New user):

Telstra have always thought of their customers as stupid. They target their plans (phone, mobile, broadband etc) to people who don't know anything about them on the assumption that non savvy punters will think "I'll go with Telstra because they are big so must be good". Its like Telstra is the "Default" telco.

10 July 2008, 1:34 PM (4 months ago)report abuse Send to a friend reply

blahjedi (New user):

Actually if you work it out, the two tables are both for 24mth plans!

The first one appears to be based on taking the $30 phone plan ($25 calls, $5 data) and adding an additional data pack on top (so the $89 = $30 phone plan + $59/200mb data pack). Whereas the second table is the same, but this time based off taking up the $80 phone plan with an additional data pack.

Not cool Telstra, not cool at all.

10 July 2008, 2:05 PM (4 months ago)report abuse Send to a friend reply

Danny Gorog (APC staff):

maybe, good call.

10 July 2008, 2:17 PM (4 months ago)report abuse Send to a friend reply

Rick (User):

talk about crap plans.........

10 July 2008, 2:08 PM (4 months ago)report abuse Send to a friend reply

jamisonprawn (New user):

excess data will be $1 per MB for the first 3 plans, and then 25c per MB for the last three plans in all tables.

In the end, these are just the standard data plans that Telstra has offered for the last year or more, tagged onto the standard consumer phone plans ($30 / mth with $25 worth of included calls, or $80 per month with $70 of included calls).

Nothing new and nothing special.

10 July 2008, 2:15 PM (4 months ago)report abuse Send to a friend reply

bringyadogalong (New user):

Yeah Telstra seem very good at having the HIGHEST cost phone plans for not only reasonably new phones, but even the older ones as well!! I think they've fallen behind every other telco in that regard. We have the home phone with them, but I wouldn't bother with their broadband deals.....though they are getting a little better.

10 July 2008, 2:46 PM (4 months ago)report abuse Send to a friend reply

CMP (New user):

This sort of pricing will encourage people to purchase the phone in the US and bring it into Australia. What happened to the pricing that Telstra released earlier in the month at $389 for the 16GB? I had ordered my iPhone but I will definitely cancel it now.

10 July 2008, 2:52 PM (4 months ago)report abuse Send to a friend reply

Irish (New user):

Sol has lost the plot if he is too release these prices but as he stated he is doing the best for the shareholders! shame about those that pay the bills are they to go broke for them.
Amigo means Friend....well he aint no friend of mine

10 July 2008, 3:26 PM (4 months ago)report abuse Send to a friend reply

McBanjo (Regular user):

It's nice to see APC and MacTalk co-operating so well.

Can we stop complaining about the high prices, please? We know, we know it all. And were you really surprised?

But some people have money coming out of their ass. If people are stupid enough to pay it, I think they deserve to waste every dollar and I'm not going to stop them, purely out of spite.


10 July 2008, 4:29 PM (4 months ago)report abuse Send to a friend reply

blahjedi (New user):

Quoting McBanjo:
If people are stupid enough to pay it, I think they deserve to waste every dollar and I'm not going to stop them, purely out of spite.


Touché! Macbook Air anyone?

10 July 2008, 5:13 PM (4 months ago)report abuse Send to a friend reply

Jeff (User):

This is just the sort of thing that Telstra would do and its also the thing that keeps loosing them customers...

10 July 2008, 5:16 PM (4 months ago)report abuse Send to a friend reply

Golfer (New user):

Optus must be ecstatic!

10 July 2008, 5:31 PM (4 months ago)report abuse