Prospective buyers of Dell desktops and laptops will now be able to get hands-on with selected models at a Dick Smith store.
It’s hard to judge the look and feel of a product when you can neither look at it nor feel it. That’s been the challenge for all direct PC vendors and it’s one that Dell continues working to overcome.
Which is why, from this Wednesday, you’ll be able to park your paws on a range of Dell desktops, notebooks and netbooks at Dick Smith stores. It’s not every one of the 400-odd ‘Tricky Dicky’ shops, just the 70 largest operations.
The gear on display will have a mainstream bent, such as the colourful Studio 15
and Inspiron 15 laptops as well as the new Studio One 19 all-in-one desktop.
Dell already has plenty of real world presence through its retail partnerships at Officeworks and The Good Guys plus stand-alone kiosks
at over a dozen shopping centres (mainly Westfield) in most states.
Those kiosks don’t hold stock or sell systems, however – shoppers place their order online through dell.com.au with the help of a kiosk staffer for delivery to their home or office.