Hitachi Mikey bling
We will simply never get tired of using this pic of "Mikey" modelling a Hitachi hard drive as bling.

Flash won't overtake hard drives for a decade: Hitachi

Angus Kidman18 July 2008, 7:43 AM

Don't let that 16GB iPhone fool you — despite the profusion of flash-based devices Hitachi is predicting that there's at least another decade in hard drive technology.


"We have no concern about the growth of capacities for the next 10 years," senior vice president of Hitachi's IT and telco group Naoya Takahasi said at a press briefing in Tokyo.

Takahasi admits that the rise of consumer electronics has made flash memory look like an increasingly dominant option, with Apple leading the charge. "In the past, the iPod utilised a very small form factor HDD, but today it's flash memory."

But despite the steady rise in flash capacities, Hitachi's internal research suggests that there's no imminent wholesale takeover by flash in sight.

"For the huge capacity requirements like one terabyte or so, it's impossible to cover such an area with semiconductor technologies," Takahasi said.

"For the future, for small capacities, semiconductor-based technology will cover it, but for huge capacity areas, from the viewpoint of bit cost, the hard disk drive is still the major method for capturing such huge data." That situation is unlikely to change for 10 years, Takahasi predicted.

Hitachi hasn't yet announced any plans to match Seagate's 1.5TB forthcoming drive, but was the first to offer 1TB models back in 2007.

Assessing when possible new solutions such as atomic storage will be viable as a replacement for conventional drives is a complex task. "It requires a huge R&D effort," Takahasi said. "It's important to check out which technology is fit for the coming several years."

Reducing the environmental waste from drive production is also an ongoing challenge. Takahasi said that while Hitachi had already complied with EU requirements to minimise hazardous waste, improving manufacturing processes to produce fewer defective units and utilise more efficient factory environments would ultimately be just as important. "That's an area we need to focus: Increasing the level of quality is a big tick item to save energy."

Angus Kidman travelled to Japan as a guest of HDS.


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agami (User):

This reminds me of the time, around 10 years ago, when pundits were predicting the death of magnetic tape.

As home computing becomes decentralised I foresee that 5 years from now most consumers will have devices sans-HDD as most people will be fine with sub-TByte capacities per device.

Hard drives will be around even 20 years from now for high-end and data-centre usage, much like tapes, as they will offer better price/GB/surface than flash, and capacities of 10TB+ per unit.

18 July 2008, 9:45 AM (1 year ago)report abuse Send to a friend reply

Tin (Regular user):

Well duh.
And even if flash disks do get to be bigger than hard disks in the same physical space, price is a massive factor in sales. Current prices have 120GB hard disks at a bit over $50. A 32GB SATA flash disk is $500!

18 July 2008, 9:53 AM (1 year ago)report abuse Send to a friend reply

Raindog (Senior Forumologist):

Longer term predictions are very dangerous things to make, and most end up in APC historical bloopers pieces in time.

The really great thing is that both flash and HDD technologies are maturing and becoming better value on a regular basis.

While old 10Mb HD drives made excellent door stops, we are yet to find further uses for those 16mb USB sticks and memory cards we saw as $100 bargains not so very long ago.


18 July 2008, 4:12 PM (1 year ago)report abuse Send to a friend reply

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