APC is NOT New Idea!

Jump to forum:

RSS feed

Email alert

APC Forums > Website feedback > APC is NOT New Idea!

You must sign up or login to contribute to the APC forums

petert

Consultant training facilitator

Advanced Forumologist

186 posts
Posted: 22/09/2009 4:09 PM

I flicked to the APC homepage today and was dumbfounded when I was greeted by and advertisement for Olay. I have no problem with APC advertising on its website and I realise that there are female readers of APC, but APC is NOT New Idea . . . better known as No Idea for very good reasons! I would be more the happy to read about Olay and similar products if someone were to give me a full frontal lobotomy. I do not want to see advertisements for tampons, babies nappies, other feminine hygiene products nor beauty and skin care products on what is a respected technical website. APC is a highly credible technical magazine and so such advertisements are really quite inappropriate for the APC website.

permalink Digg Slashdot send to a friend

Raindog

Why is the tag-line so damn shor

New user

209 posts
Posted: 22/09/2009 5:09 PM

petert wrote:
I do not want to see advertisements for tampons, babies nappies, other feminine hygiene products nor beauty and skin care products

I'd quit while your ahead Pete, if you look at the volume advertisers we could just as easy have adds for gentlemans enhancement, hair replacement and online casinos. As for hitting the target market the clearosil contract could not be better served.

permalink Digg Slashdot send to a friend

petert

Consultant training facilitator

Advanced Forumologist

186 posts
Posted: 22/09/2009 6:09 PM

Raindog wrote:
I'd quit while your a head Pete,

I wrote to Tony Sarno, Editor of APC. He responded and agrees with me and is going to raise the issue with his management. I think that is something of a win and I congratulate Tony on his attitude to this issue.

I agree that there is a fair bit of "grey" as to what is and is not appropriate advertising, but there is plenty of black and white too! Clearly, technology ad's fit into the white, but equally as clearly, ad's about womens' products, in my opinion, fit clearly in the black area. I've no desire to one day open APC and be greeted by tampon ad's :-)

permalink Digg Slashdot send to a friend

Raindog

Why is the tag-line so damn shor

New user

209 posts
Posted: 22/09/2009 10:09 PM

petert wrote:
I think that is something of a win

A win would be some actual change.

petert wrote:
and I congratulate Tony on his attitude to this issue

agreed, it is positive to, one get a response, and two get response that is not just a hose down job.

petert wrote:
I agree that there is a fair bit of "grey" as to what is and is not appropriate advertising, but there is plenty of black and white too!

Correct althought the major media doesn't share that view if advertising content on after 11pm TV is any indication.

petert wrote:
I've no desire to one day open APC and be greeted by ......

I've no desire to continually have to take measures to can those innane side-bar ads either. For the best part (excluding those smarmy informercial pages masquerading as articles) the ads in APC mag are relevant, approriate and at times even a feature. It's a pity that does not always carry over to the website and instead much like the popular media sites we get adds that annoy adds that intrude.

I can go through the day scarecly noticing the banner adds that dont interest me, while don't disagree the adds for body goop are not appropriate they are far less annoying than those innane scroll bar popups.

permalink Digg Slashdot send to a friend

Aubrey

Windows-free since '06

New user

58 posts
Posted: 23/09/2009 7:09 AM

Raindog wrote:
I can go through the day scarecly noticing the banner adds that dont interest me, while don't disagree the adds for body goop are not appropriate they are far less annoying than those innane scroll bar popups.

I really don't notice adds on commercial sites 99% of the time and I assume that web advertising is so cheap per unit that the advertisers (like Olay) are happy to waste 99% of their online advertising budget on spamming totally disinterested readers.

OTOH, I do tend to notice adds on sites where they make an effort to keep them relevant and un-annoying (for me, Linux.com is a good example). Popups of any kind are the pits and if anything does pop up (on machines where I can't use a blocker), I immediately close them or the whole page.

permalink Digg Slashdot send to a friend

Raindog

Why is the tag-line so damn shor

New user

209 posts
Posted: 23/09/2009 10:09 AM

Aubrey wrote:
Popups of any kind are the pits and if anything does pop up (on machines where I can't use a blocker), I immediately close them or the whole page.

Agree, I take similar actions. Have these advertisers ever stopped to think what the net result of annoying their targets will be? Large quantities of intrusive advertising wont reverse my negative impressions of Telstra or those in regards an innefectual state government. Their respective big spends on annoying ways to advertise have actually reinforced the negative impressions already held.

permalink Digg Slashdot send to a friend

BN

New user

9 posts
Posted: 23/09/2009 4:09 PM

I totally agree with the OP.....

BUT I have too say I've never seen 1 single ad on here...Oh that's right I used a ad blocker :P

To the APC Team the OP does have a point tho!!!

This is a tech site....tech ads fair enough but none of that other crap.

To the OP - Get a ad blocker dude, then you wont ever have to see ads again lol

permalink Digg Slashdot send to a friend

MiCCAS

Nerd is not a four letter word,

New user

34 posts
Posted: 26/09/2009 12:09 AM

Correct me if I am wrong, but as far as I am aware APC themselves don't actually decide who advertises (or, they may have ways to block particular ads, but don't sit and approve each individual one), instead it is Ninemsn or whoever else APC or their publishers have contracted to take care of advertising.

But, to the OP, you have done the right thing and report it to APC. Well done!

permalink Digg Slashdot send to a friend

Raindog

Why is the tag-line so damn shor

New user

209 posts
Posted: 26/09/2009 7:09 AM

MiCCAS wrote:
as I am aware APC themselves don't actually decide who advertises

That may well be correct, but if it becomes apparent that the type of advertsing present is upsetting enough site visitors (which looks to be the case) then it would be foolish not to address the issue.

MiCCAS wrote:
or, they may have ways to block particular ads, but don't sit and approve each individual one

That is simply speculation. You would be better to direct your suggestion directly to APC foa a definitive answer.

MiCCAS wrote:
instead it is Ninemsn or whoever else APC or their publishers have contracted to take care of advertising

May well be so but duck-shoving the responsibility, will not make a problem go away despite best efforts of those involved in the areas of workplace safety.

permalink Digg Slashdot send to a friend