Research by a University of NSW student has been incorporated into the search giant's main search algorithms.
Ori Allon, an student who had been studying his doctorate at University of New South Wales, produced research that has been snapped up by the search giant. Back in 2005, when he invented it, he called it "Orion", and now Google has purchased the technology and integrated it into its algorithms.
Orion provides better "semantic search technology", which means Google's search engine actually understands more about the keywords you're typing in to its search box than it did before. The amazing part is it works in 37 languages.
In a
blog post, Allon, who is now Technical Lead, Search Quality at Google (pictured right), and Ken Wilder, Snippets Team Engineer, cited examples of how the search technologies would function.
"If you search for [principles of physics], our algorithms understand that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are related terms that could help you find what you need."
Google is now also providing lengthier 'snippets' from web pages in search results when a user does a lengthy search, so they can more easily see the context of where search terms appear on a page.