In a strange turn of events, Google's I'm feeling lucky button is redirecting users to its direct competitor, Windows Live Search.
In a strange turn of events, Google is directing users to Windows Live Search when they search for "search".
Don't believe it?
Try going to Google.com.
Click "I'm feeling lucky".
You'll immediately be transferred across to Microsoft's new Windows Live Search.
Similar oddities have happened in the past. For example, searching for "failure" and clicking "I'm feeling lucky" will take you straight to George W. Bush's official homepage.
Google says these results are entirely natural and based on the regular factors it uses to determine Pagerank. It says it hasn't manipulated the search results at all.
Now, amusingly, Windows Live Search is the top result for "search" on Google.
I can hear the wheels of the management-spanking machine at Google grinding into action right now.
On the other hand, if it 'fixes' the result, Google would tacitly be admitting to tainting results.
Decisions, decisions, for Google management.