History repeating: is Microsoft making its own tablet?

Peter Dockrill
09 June 2011, 1:30 PM


Rumours online point to Microsoft entering the hardware game (again) with an in-house Microsoft-brand tablet to take on the iPad, Android and BlackBerry competition.


Unlike Apple, who has enjoyed runaway success with hardware and software (especially in the past decade), Microsoft, traditionally a software house, has had a more mixed run with its hardware endeavours.

Notable examples in recent years include the Zune MP3/media player, which was never made available in this country (and which has now evolved generally into the Zune media player software brand) and the Kin range of mobile phones (now absorbed into the Windows Phone OS), which also failed to set the market alight.

Clearly, both of these devices can be seen as attempts to enter Apple-dominated markets (going up against the iPod and the iPhone respectively), but it's outside that arena that Microsoft has enjoyed its greatest hardware success: the Xbox and Xbox 360 game consoles have both been huge hits, with the latter's run being extended in the past year with the record-breaking success of the Kinect accessory.


This is how Windows 8 will look: but will you see this on a Microsoft-brand tablet?

Which is why rumours that Microsoft may again be challenging Apple on its hardware-dominating turf might have to be taken with a grain of salt: DigiTimes overnight reported that supply chain sources have indicated Microsoft may be moving into the tablet game as early as next year, with an in-house device made specifically for Windows 8 and developed in conjunction with Texas Instruments.  

Microsoft isn't commenting on the report, but its first-look demonstrations of Windows 8 last week indicate that tablets are very much part of Windows' future. If the reports are true and Microsoft's tablet vision encompasses hardware as well as software, the company will be taking staunch aim at the third pillar of Apple's "Post PC" offerings. Can it succeed this time around?

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petert (Advanced Forumologist):

Some may try to suggest that the XBox 360 is an indication of the good quality hardware that MS can make. Trouble is, it had a return rate exceeding 30% because of RRoD problems. Exceeding a 30% failure is staggering for an industry that prides itself on failures of only a few percent.

There is no doubt that Kinect has been a resounding success, but I wonder if that is not substantially a software product rather than a hardware product? In effect, it seems to be a basic camera or cameras couple to very clever software.

The failures of original XBox 360 hardware coupled with the failure of Zune and Kin make me wonder why MS would again try to enter the hardware market when it has such a poor record.

Putting aside that issues, how would OEMs feel about MS entering the market and competing against them? I suggest that they would be fairly ticked off!

09 June 2011, 7:26 PM (2 years ago)report abuse Send to a friend reply

ss-rotel (User):

the thing is, MS is always late to the party.

win8's tablet overlay will have to be something special, or at least well otpimized to run on minimal hardware to keep the cost down. Which wont happen, and i'm sure it'll be expensive compaired to the ipad, or @ the same price point, and horribly slow to use

The 360 thing, have you ever tried to fix this yourself? the issue was a cooling oversite, were the spring clip used failed over time. replace the clip with screws, and RROD goes away in 80% of cases.

aside from the time involved in pulling a 360 apart if you dont have the right tools, (if you do, it's not that hard), you need like $2 worth of parts and some decent thermal grease to fix it.

of the other 80%, 10% is just bad thermal grease, 9.5% dry joints due to the change to mercury free solder, and the time it took retool the plant, (this solder requires more heat, and there's a run were these were built using the new solder, and the old equipment),and the other .5% is non-repairable.

why if you're 360 falls inside a certian build date, and you get a RROD, MS will repair or replace for cost of postage.

(well, they did... i THINK the scraped that wen the "Slim" was released)

09 June 2011, 9:03 PM (2 years ago)report abuse Send to a friend reply

Luigi (New user):

This is probubly just M$ developing proof of concept designs like they did with Win Phone 7 before they released it. That caused lots of roumers of the same ilk. But more importantly HP has just announced that the touch pad will be released in the US July 1 & will be comong to Australia later this year.

09 June 2011, 11:42 PM (2 years ago)report abuse Send to a friend reply

anonymous user Anonymous user