HP teams up with BMW on PC design

Shane McGlaun
06 April 2009, 6:30 PM


But are they sexy, or just plain ugly? The tech world seems to be in disagreement.


Recently we talked about the newly updated line of Vostro notebooks from Dell that added security features and video conferencing features, but offered all the sex appeal of Margaret Thatcher.

If the Dell Vostro is the Thatcher of the computer world, the new HP Z series workstations announced this week may well be the Heidi Klum. Yes, you read that correctly.

HP has announced new workstations aimed at professional business users that don't look like they were designed in 1999.

The HP Z series workstations have a brushed aluminum exterior designed by BMW Group DesignworksUSA that is very attractive and proves that a workstation doesn’t have to look like "The Woz" to be called a workstation.

Not everyone is impressed with the design, though. Gizmodo's Matt Buchanan, who admittedly has a much less sexier pic of the workstation than the one below writes: "This is the sexiest computer BMW and HP could come up with?" Gizmodo readers piped up with comments such as: "OMG! Ponies! I think it's less BMW and more HP" and "Not one single person is going to buy that computer because of its "design".

There's no denying the fact that the workstations have astonishingly meaty specs though -- they can be loaded with up to 196GB of RAM, for example.

One of the most notable design features of the workstations (aside from their good looks) is a completely modular design that means all internal components of the systems slide into place in a cable free environment for easy servicing. That is sure to make a few tech support guys grin as much as the thought of Heidi Klum in a push-up bra.



Above: HP Z800 Workstation

The Z line includes three new models including the Z800, Z600, and the Z400 workstations -- all of which feature the new Intel Xeon 5500 series processors. The Xeon 5500's endow the Z workstations with new Intel tech like Turbo Boost Technology for automatic CPU overclocking and more.

The Z series workstations are expected to be available globally on April 6 with pricing starting at $US1,999 (Australian price $3,999) for the Z800, $US1,679 ($3,499) for the Z600, and $US969 ($2,499) for the Z400.

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Halcon (User):

Ha! the casing has nothing of attractive.
My brother has a computer with a BMW case that looks almost as the real thing.
Unfortunately the company that produced this case has stopped producing it due to the lack of interest.
I could not buy one for myself, If so I could have build up my sleek design of souped up computer. :(

06 April 2009, 6:49 PM (4 years ago)report abuse Send to a friend reply

Raindog (New user):

Looks like a box.

06 April 2009, 6:52 PM (4 years ago)report abuse Send to a friend reply

TV Bis (New user):

If the computer comes in the shape of the lady above then I will have two please!

06 April 2009, 8:09 PM (4 years ago)report abuse Send to a friend reply

djsflynn (APC staff):

As a bit of a design buff, I honestly can't see _any_ BMW influence in this product.

This really needs the distinctive sharp lines of a Bangle-built BMW. Hell, Bangle's leaving the marque, maybe HP should have hired him (or at least his new consultancy) straight up.


06 April 2009, 10:27 PM (4 years ago)report abuse Send to a friend reply

Raindog (New user):

The Bangle Period, was when BMWs got vandalised in the factory as well as in the street.

06 April 2009, 11:20 PM (4 years ago)report abuse Send to a friend reply

Michael Quinn (New user):

Didn't BMW just dump their main designer after a line of pretty ugly cars?

Yep - can see the influence here.

06 April 2009, 11:18 PM (4 years ago)report abuse Send to a friend reply

Phred (New user):

It almost looks like the mid to late 90's machines produced by IBM... Mind you, these are uglier!

07 April 2009, 5:52 AM (4 years ago)report abuse Send to a friend reply

agami (New user):

As industrial designs go for Workstation class PCs it's not that bad. It's got a little somethin' somethin'.

07 April 2009, 10:04 AM (4 years ago)report abuse Send to a friend reply

SLi (New user):

Looks pretty boring, nothing special about it...

07 April 2009, 10:18 AM (4 years ago)report abuse Send to a friend reply

Ash (New user):

...I think it looks good. Please don't hurt me. :|

21 April 2009, 4:06 PM (4 years ago)report abuse Send to a friend reply

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