INTERVIEW: Craig Mundie -- Microsoft's technology chief, taking over from Bill Gates next year (page 3)

Dan Warne12 September 2007, 3:01 PM

INTERVIEW - PAGE 3 |Craig Mundie's thoughts on the rise of desktop Linux in the PC industry.


APC: What are your thoughts on the sudden availability of Linux on desktop PCs through big name PC manufacturers like Dell, Acer and HP?

Craig Mundie: Well I don't know whether I think it is a great threat to Windows. I think that there is a contingent in the marketplace who want to experiment with those technologies, or have environments in which they want to deploy them.

If there was some sudden adoption of this at some much greater scale than we've seen in the past, certainly that would represent a greater impact on our business.

But many people predicted a few years ago that the same thing was going to happen in the server business and in fact last year was notable in that it appears that the Linux server marketplace plateaued in terms of growth, while the Windows server business gained share.

That was a surprising result for many people who predicted that that Linux share would inevitably increase, but in fact it didn't, because I think people came to understand and value what they got for the money when they brought products from Microsoft. They realised that there were other factors than initial purchase price that play into the ultimate long term economics associated with running systems.

So I have no reason to believe right now that we, over a period of perhaps three to five years, wouldn't see soft share gains at the desktop level. Globally we can continue to provide a value proposition that will keep us in a relatively stable share position.

APC: Since you are taking over half of Bill Gates' role and so a lot of people are going to be very interested in you as a person, can I ask a few things about you personally? What sort of stuff do you like to read and what are your personal interests?

Craig Mundie: I'll give you a two-part answer to that. One is the things I read tend to be things that support my hobby and interests, which include high end digital photography, digital home theatre and boating. So I spend -- what time I spend – largely digesting stuff in that space.

Admittedly though, since I work in the technical area, I don't read very many books. Almost none in fact.

The other thing is that I tend to be a person who likes to talk to people and my job and role at Microsoft for a long time has given me the opportunity in very many cases to be able to meet the people who write the books.

I really find that in many cases I enjoy the luxury of working with and talking to people about things that they ultimately write books about, that become quite popular, but I actually got the benefit of that from my interactions so didn't end up reading the books.

APC: Clearly being the guy who replaces Bill Gates has perks of the job beyond an office with a window.

Craig Mundie: [Laughs] Yeah it is a perk of the job. But the friendship I have developed with guys like Tom Friedman from The Times who wrote The World is Flat and my ability to collaborate with him on the book, you know, it became a popular best seller and helps people understand what this flattening world is like. I got to help him write it, so I didn't have to read it when it was done!

That has happened for me many many times. I put my energy into trying to meet and maintain relationships with people who I think will be influential and perhaps turn their thoughts and research in to publications. I guess I tend to talk more than I read.

APC: Sure. Your three personal favourite tech gadgets?

Craig Mundie: One I really like is my Spotwatch, which I wear especially when I am in the United States. I find it very very useful to have that small amount of personal information on my wrist all the time. That one is kind of cool.

APC: Is that the Microsoft watch that uses a radio broadcast data network?

Craig Mundie: That's the one. We have variations on the theme now. There is a version of it that hooks up to your GPS unit in your car. Another one that is on my wife's coffee maker in the kitchen and I have one on my nightstand at home.

So all of these things essentially are always displaying current information about the weather and the forecast and other stuff and I have come to really enjoy the immediacy of that and the easy accessibility of it.

I guess my next favourite tech gadget is the Media Centre PC and Xbox 360 as a media extender for my whole house, television, video recording and display technology.

That is how we basically watch all television now. I don't watch that much, but the ability to get at it anywhere in the house through the extender technology of the 360 and the Media Centre with the high def tunerÉ I have really come to enjoy that.

Outside of that would be a gadget most people have, but because I am a boater, I actually use this to achieve high tech navigation systems on the boat. It's a GPS device that overlay satellite data, weather data that comes over the internet and local radar data along with moving map data in order to provide the navigation and instrumentation on the boat. That is one great tool.

APC: One very quick last question. I was lucky enough to see Microsoft's house of the future at the Redmond campus recently when I attended WinHEC. My question is: would you like to actually live in it?

Craig Mundie: Oh yeah sure. I built both of them so I probably should want to live there.

APC: [Laughs]. Right. I should have been aware of that. [Laughter].

Craig Mundie: You know, the goal when we built those was really to create an environment where when the average person went through there they we would say, 'you know, I could live here.'

The goal was never to be so extreme or far out that it strained believability, so we blended it with what was actually available today in a seamless enough way, that people would say, 'this is certainly beyond what I can get or have in my home today, but, boy, some of this stuff would be pretty cool to have.'

We are always seeking to maintain the home with that edge right where it doesn't scare people away, but makes them think that they haven't seen anything yet.

So I have been the father of building the two generations of homes that we have and I think that those immersive demonstration facilities are very important in helping people understand how and why we think this evolution will go on.

APC: Thank you very much for your time. It's been very interesting to talk to you. Best of luck with your new role.

Craig Mundie: Thank you! Happy to help!

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Anonymuos:

"Apple are moving more into consumer-oriented things"....and MS is moving totally away from consumer-oriented things...giving us crap like Home Server and Windows Live and not yet a decent suite like iLife. All of MS's efforts are on the enterprises and businesses...Games and Media Center may be exceptions..but Apple's OS is designed from the ground up for consumers and MS's OS is more business-oriented....if MS gives more powerful and regularly updated consumer oriented software as part of Vista (if you cannot bundle it, then include download links), only then non-techie users will have some incentive to upgrade. Every other day I come across an average computer user (non-pro), he asks "What's new in Vista for me?" The only new stuff seems to be the full-of-effects UI. No wonder, they all say Vista is simply XP with a flashy UI. For the non-techie consumer, he doesn't care about the thousands of technical improvements that only slightly make his life better.

29 February 2008, 8:32 PM (2 years ago)report abuse Send to a friend reply

Larry Ga:

Microsoft's success hasn't been innovation but unethical business practices and
lock-in technologies. I think the world knows that now, but they are stuck with proprietary systems. If Craig Mundie, think they invented Internet and Google, that shows their arrogance and ignorance.

29 February 2008, 8:32 PM (2 years ago)report abuse Send to a friend reply

James Collen:

I get funny vibes reading this interview. This guy gives me the hebbe-jeebes. Maybe it's just the picture at the front of the page and the BS answers ... who know.

29 February 2008, 8:32 PM (2 years ago)report abuse Send to a friend reply

Jeremiah Bell:

I find it amazing that he tried to dismiss linux growth. Everywhere I go I see it. It is the OS for the game machine at the truck (where I work while going to school for CS). Every IT guy I've talked to, the county and city governments, the college, my ISP, ALL say they use Linux servers.

Windows is still the primary desktop OS for their workforces because, as Mundie said, people can't take GUI change shock. But the younger generation is more versatile, and I have installed Ubuntu Linux on more than one friends machine to "fix it" because they were too technically incompetent to keep Windows secure (is anybody competent enough?).

29 February 2008, 8:32 PM (2 years ago)report abuse Send to a friend reply

Truffles91823:

the fact is: Google's existence and success required Microsoft to have been successful previously to create the platform that allowed them to go on and connect people to their search servers.
What exactly did Microsoft create that Google's existence is dependent on? Not the GUI, the browser, the Internet, the WWW, or the search engine. How quickly they forgot they were the LAST company to catch on the Internet. Saying Google required Microsoft's success makes as much sense as saying Microsoft's success was dependent on the success of the typewriter!


29 February 2008, 8:32 PM (2 years ago)report abuse Send to a friend reply

AP:

The 'valid resolution meeting phase' is probably the 'BALLOT resolution meeting phase'.

See http://www.iso.org/iso/pressrelease.htm?refid=Ref1070

But it is fun that they don't even know its name!

29 February 2008, 8:32 PM (2 years ago)report abuse Send to a friend reply

Robert C:

Well, it didn't take long for the Microsoft-haters to start blathering on about alleged ethical deficiencies and lack of innovation.

The fact of the matter is that Linux fanbois will always ignore reality so long as the pro-Linux image is sustained.

Just because your ISP or Government doesn't use Windows Servers, doesn't mean that Microsoft market share has not grown or cannot grow.

People have been professing for years that Linux would take over the world, but it just hasn't happened.

29 February 2008, 8:48 PM (2 years ago)report abuse Send to a friend reply

Dan Warne:

Sorry, that is most likely a transcription error on APC's part. I'll correct the article. ("Valid" and "ballot" sound quite similar, and the conversation was over a mobile phone, so the sound quality wasn't super-clear.)

29 February 2008, 8:48 PM (2 years ago)report abuse Send to a friend reply

Sekhmet:

Not to be a MS fan-boy or anything but I believe the success of Windows was what Mundie was talking about when he said Google's success was dependent on MS'.

I agree that he gave quite a few empty answers but bash where bashing is due - or better yet: stick to actual arguments.

29 February 2008, 8:32 PM (2 years ago)report abuse Send to a friend reply

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