MP3 players, including the Apple iPod, are out of favour as Christmas gifts this year, according to online auction site Oztion.
Australian-based eBay competitor OZtion has released stats on what people seem to be buying for Christmas presents this year.
One of the surprise revelations is that the iPod has dropped dramatically in popularity this year, with Nintendo DS taking over from MP3 players as the electronic Christmas present of choice.
Apparently in the current cash-strapped environment, there has been a spike in sales of comedy and boxed-set TV show DVDs at Oztion, displacing more expensive Christmas presents.
The fastest selling female item has been shoulder bags and handbags — no dramatic change there.
Surprisingly, the #1 most popular toy sold on Oztion this year hasn't been Pleo, the robot dinosaur, or Elmo Live, but rather the much lower-tech, but perennially popular Lego.
Philip Druce, co-founder of OZtion, said "There has been some subtle changes to what sold well in 2007. The Nintendo DS has replaced MP3 players as this Christmas's must have item, with other electronic items like Mobile phones and GPS Sat Nav devices also entering the top ten."
Druce added, "A large number of people have gone for gift vouchers this year, which will ensure people will be able to purchase what they really need after Christmas."
Most popular Christmas gifts for 2009:
- Video Games (Electronic / Console)
- Nintendo DS Console
- Bags (Shoulder & Hand)
- Mobile Phones
- DVDs (TV Shows / Series)
- Shopping / Gift Vouchers
- GPS / Sat Nav Devices
- Bratz Dolls
"In tough economic times, Australian's are definitely looking online for a bargain," Druce said, noting that he reckons one of the key reasons people like buying Christmas presents online these days is "avoiding the nightmare of [large shopping centre] parking lots."
OZtion's membership base recently increased to over 350,000, following a year of bad publicity for eBay, when it tried to ban all payment methods except its own quasi-bank PayPal, and was subsequently forced to back down.