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Launch date for Cell-powered TV announced

Bennett Ring
01 September 2008, 2:00 PM


Playvision 3 anybody?


As one of the major investors behind the Cell processor, it’s about time that Toshiba actually used the bloody thing. Sony’s Cell results haven’t been exactly stellar, with recent reports claiming that the PS3 has already burned through the massive mountain of cash that the PS2 made in its entire lifetime. This doesn’t appear to have put Toshiba off though, as the company has just announced the launch date of its Cell-powered TV at the IFA electronics show in Berlin.

First demoed back in January of this year at CES, Toshiba’s first Cell-based tellies will be the Regza ZF range, but they’re still quite a ways off. You’ll need to clear your credit card debt by the second half of 2009 to pick up one of these boxes, and if you’re really keen you’ll need to move to Japan to get it before the rest of the world. Europe is the next stop for the ZF after Japan, followed by the US. We’re guessing that Aussies will watch their first Cell-powered episode of The Great Outdoors some time in 2015.

If and when it does arrive on our shores, the Cell chip will be utilised to provide two key benefits to the ZF. Sadly neither of these has anything to do with Metal Gear Solid 4. Nope, the Cell’s ability to crunch polygons will be neglected in the ZF; instead it’ll be put to use to provide upscaling and picture in picture. At the IFA event, one impressive demo showed the Cell outputting a whopping 48 preview windows on screen at one time. Channel surfer’s rejoice!

The Cell included in the ZF will only utilise four working SPEs (which are akin to separate CPUs within the Cell processor), half the number of the Playstation 3. Does that mean we can at least play Metal Gear Solid 2 ?    


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agami (New user):

TVs are getting smarter every year.

How freaked out will you be when one day you come home and your TV utters 'Hello Dave, would you like to play a game of chess?'

01 September 2008, 4:19 PM (3 years ago)report abuse Send to a friend reply

CBR1100XX (New user):

Quoting agami:
'Hello Dave, would you like to play a game of chess?'

When it second guesses my footy, then I'll just have to pull the plug !
Daiiisy ...... Daiiisy ........ LOL




01 September 2008, 4:36 PM (3 years ago)report abuse Send to a friend reply

Raindog (User):

Quoting agami:
TVs are getting smarter every year.


Sadly though, broadcast network are not. The technology is marching forward and the content to view on it, is in a level of decline approaching free-fall.

01 September 2008, 5:50 PM (3 years ago)report abuse Send to a friend reply

Tin (Regular user):

Question 1: Will this result in even more power being consumed by TVs?

Question 2: How many tuners do they plan to have in these TVs? No sense having the capability of picture in picture gone mad if you can only do multiple channels on one frequency.

Question 3: Does anyone really need it? Or even really want it after the novelty factor wears low?

01 September 2008, 8:57 PM (3 years ago)report abuse Send to a friend reply

Me In Oz (User):

Quoting Tin:
Does anyone really need it? Or even really want it after the novelty factor wears low?

The 'novelty' factor drives the industry, Tin !
Why do you think PDA, Blackberries and iPhones sell so well ?




02 September 2008, 8:23 AM (3 years ago)report abuse Send to a friend reply

Raindog (User):

Quoting Me In Oz:
The 'novelty' factor drives the industry,

No it doesn't, but I'd agree the market for useless is substantial. Not everyone needs or wants to pay for blue Led fans or fluoro cables.

I have no doubt that the reject shop market for guff and gizmos is substantial but it is far from representative of the entire industry.

No graphics card performance was ever improved by the application of a sticker of a tart and a lizard. Yet clearly such tat inspires some, and usually inflates the sticker price well above the price of a white box product equivalent. What purpose does this stuff serve for something that is (or should be) hidden within a box?

Raindog's law, applies equally to aftermarket car stereo, boom box ghetto blasters, Chinese monitors and no name notebooks.
"The number and intensity of LED indicators and pointless gimmicks is inversely proportional to the usable life and intended market of a given product."






02 September 2008, 8:53 AM (3 years ago)report abuse Send to a friend reply

Me In Oz (User):

Quoting Raindog:
No graphics card performance was ever improved by the application of a sticker of a tart and a lizard. Yet clearly such tat inspires some, and usually inflates the sticker price well above the price of a white box product equivalent. What purpose does this stuff serve for something that is (or should be) hidden within a box?

If practicality and usability were the main criteria for design and development, we'd all be driving white Toyota Corollas !
But I get your point.
Still feels good when someone drops $800 for a graphics card with lights on the GPU fan .... LOL



02 September 2008, 9:09 AM (3 years ago)report abuse Send to a friend reply

Raindog (User):

Quoting Me In Oz:
If practicality and usability were the main criteria for design and development

They are!

Quoting Me In Oz:
we'd all be driving white Toyota Corollas !

Not in this lifetime!!! My usability requirements are set a little higher than buzz-box level. :>


Quoting Me In Oz:
Still feels good when someone drops $800 for a graphics card with lights on the GPU fan ....

I couldn't sell that stuff and a keep a straight face for the duration of a sale. I'll have to hand it to you on that score. :>


02 September 2008, 10:18 AM (3 years ago)report abuse Send to a friend reply

Me In Oz (User):

Quoting Raindog:
Not in this lifetime!!! My usability requirements are set a little higher than buzz-box level

But here in lies the irony of the consumer economy ....... It is Australia's best selling car !


Quoting Raindog:
I couldn't sell that stuff and a keep a straight for the duration of a sale

$800 sounds impressive until I tell you that profit is only 10%-20% on hardware. It's cut throat out here !

And it is a bit of a giggle :)




02 September 2008, 2:21 PM (3 years ago)report abuse Send to a friend reply

Your Average Joe (Regular user):

Quoting Me In Oz:
that profit is only 10%-20% on hardware

We import and wholesale and you should be doing about 30% gp on retail pricing ! Although in the Sth of Brisbane you do have a pretty large competitor base. One in particular is selling at 5% to 10% gp.





02 September 2008, 2:33 PM (3 years ago)report abuse Send to a friend reply

Raindog (User):

Quoting Me In Oz:
$800 sounds impressive until I tell you that profit is only 10%-20%

$800 sound ridiculous for a graphics card, I'd expect an entire PC for that. Retail margin you can keep those numbers are more suited to swap meets, where total overheads equal a HiAce and a trestle table. :>


02 September 2008, 2:51 PM (3 years ago)report abuse Send to a friend reply

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