LG will re-enter the smartphone market today with its new LG G3 handset, which hits Australian retail for an RRP of $799 outright.
Targeting a market currently dominated by Apple and Samsung, the handset boasts a Quad HD Display, Laser Auto-Focus Camera and what the company is calling “gamechanging UX”. Meanwhile, the Android Wear enabled G Watch will launch at retail today to complement the handset.
Several retail offers have been announced, with Telstra offering a free G Watch with every purchase. Optus outlets will offer a free LG Wireless Charger, while Vodafone is offering 300 international minutes, 3GB of data and infinite standard national calls for $70 per month for 24 months.
The phone is also available through Harvey Norman, Dick Smith, Allphones, JB Hi Fi, Fone Zone, Virgin Mobile, and Network Communications stores around the country.
Poised to challenge
A follow up to 2013’s LG G2 handset, the LG G3 released in South Korea in May, with the company’s Mobile Communications division selling 14.5 million of the smartphones during the second financial quarter of 2014.
The Android-powered handset is 146.3 mm by 74.6 mm, and boasts a powerful 2.5 GHz quad-core Krait 400 processor. Both 16 and 32 GB editions are available.
In a year that has already seen some incredible phones in the form of the HTC One M8, Sony Xperia Z2 and Samsung Galaxy S5, it’s going to be a tough market for LG to crack. But given the G2 was an excellent device, we’re sure LG has its sights set high with this year’s release.