I believe I may have uncovered one of the main reasons Apple isn't more rapidly expanding in popularity in the computer department. And it's a right doozie.
You have no doubt witnessed Apple's 'Get a Mac' propaganda, such as the Work vs. Home commercial. Well, I need you to watch it again so it's fresh in your mind. I'll wait.
As usual, Apple's latest campaign has quaked up quite a noise online. This gefuffle comes in the form of whining articles attempting to prove and disprove the ads.
Despite the colourful opinions and slap-fights, neither group of wranglers have managed to produce objective arguments with evidence to back them. You could say I differ in that I have these rare and exotic fruits.
On the less technically-obsessed scale is my mother. A mobile interior designer, she is a candidate for a swank new laptop. Perhaps a Mac, if only to be rid of the myriad entertaining forms of havoc wrought on her current machine.
Considering she hasn't touched a modern Mac, Apple's simplified and playful ads are, potentially, greatly informing.
Only, they are not informing.
Apple is instead bent on taking the piss out of PCs and their existing users -- you know, the crowd of people it's advertising toward. What makes even more sense is Apple presenting the Mac as an obnoxious ignoramus and, by association, its users.
So many stones in one. It's pure brilliance.
Curious to see how successful Apple had been with its newfangled message, I recently sat Mum through these comical ads.
Suffice it to say, unless Apple is content with its current, undoubtedly existent user base, it has failed. Dismally.
We arrived at the Work vs. Home ad. "Hi, I'm a Mac," it began, continuing "I do fun stuff like music, movies, and pod-casts -- stuff like that."
The PC nobly goes on to mention that it does fun stuff too: "timesheets, spreadsheets and pie charts."
As it came to a close, Mum asked a question, slightly dismayed. All I managed was a violent explosion of laughter. Her question?
"Can't Macs do spreadsheets?"