Angus Kidman14 August 2008, 7:57 AM
Dell is getting into the operating system business, and Michael Dell is unashamed about taking on one his biggest suppliers, Microsoft.
Dell's push to enable faster notebook boot times is placing it in near-direct competition with Microsoft, its main OS supplier, but CEO Michael Dell appears unconcerned, boasting "I'd be glad to take on Steve Ballmer any time".
One of the key selling points for Dell's new range of Latitude business notebooks is its Latitude ON feature, which provides a near-instant boot and access to email and Web browsing. Latitude ON (codenamed BlackTop in its original form) works by using a separate, Linux-based software system and dedicated sub-processor and flash memory for speedy performance. Initially, it will be offered on the Latitude E4200 and E4300, with commercial launch planned for the fourth quarter.
"It's a Dell developed operating environment that's sub-processor and that uses all the major system ingredients that you'd want to use for something like this," Dell said at a media event for the new Latitude range in Delhi. "We see this as another mode of the computer."
As a strategy, the move represents something of a vote of no confidence in Microsoft's Windows Vista, which has been heavily promoted as providing a fast and efficient mobile experience. Presented with that scenario by APC's roaming reporter and asked if he was worried that Dell's move into developing operating environments might lead Microsoft CEO Steve Ballmer, who is notorious for displays of public emotion, to drop around and kick his head in, Dell appeared unconcerned. "I'd be glad to take on Steve Ballmer any time," Dell said.
Both Dell and Ballmer are well-known as fitness enthusiasts, so picking a winner might prove difficult. Dell also indicated that he had no plans to quickly exit from his role as CEO, which he resumed in January 2007, in the near future. "I'm still a relatively young guy so I think I can keep doing this for a while."
Disclosure: Angus Kidman travelled to Delhi as a guest of Dell.