Microsoft will no longer offer discounted upgrade pricing on Office 2010 to owners of a previous version of the suite.
This morning Microsoft released Australian pricing for Office 2010, detailing the boxed retail editions and the disc-free "Product Key Cards" – but curiously, the cost of upgrading from a previous edition of Office was nowhere to be seen.
When we quizzed Microsoft’s Australian PR agency, the reason was revealed – there’s no special upgrade pricing.
“To simplify our Office 2010 product offering, version upgrade suites are no longer available” confirmed Tina Flammer, Office Consumer Product Manager, Microsoft Australia.
This is the first time in Office’s 20 year history that Microsoft has treated existing customers like newcomers to the fold.
The prices themselves aren’t bad, with the basic Office Home and Student 2010 edition – containing Word, Excel, PowerPoint and OneNote – selling for $209 as boxed product and $169 through a Product Key Card.
But Microsoft’s desire to “simply” things is certain to leave a legion of existing customers running Office 2007, 2003 and even Office XP (2002).