Microsoft: still no Zune for Australia

David Flynn
13 September 2009, 6:38 PM


Almost three years after Microsoft’s iPod wanna-be hit the market, and on the eve of the third-gen Zune HD’s debut, there’s still no sign of the Zune hitting Aussie shores...


Hands up if you’re hanging out for a Zune. Keep ‘em up, we’re gonna count. Okay: one, two... errr... right, well, we’ve got bad news for both of you.

Microsoft has reiterated that the shiny new Zune HD, which is set for US release this week, is not about to be released ‘down under’. Or indeed anywhere outside stateside, and that includes Canada (which only got the Zune in the middle of last year).

In an interview with Ars Technica, an oddly unnamed Microsoft spokesperson confirmed that the Zune HD would not be sold “north, south, east, or west of the US border... Microsoft is excluding every single country outside of the US, at least for now.”

“For the time being the Zune HD device will remain US-only” the spokesperson confirms, although he/she also reports “we are focused on deploying an exciting service in the form of Zune Video to 18 markets. We are looking at potential future hardware experiences for these markets, but do not have anything to announce right now.”

The Zune HD is Microsoft’s beefiest portable media player yet, with 16GB and 32GB capacities and Nvidia’s Tegra processor for handling 720p HD Video through a desktop docking station with HDMI output (although videos are scaled down to 480 x 272 pixels for playback on the Zune HD’s 3.3 inch touch screen).

It will also replace the current second-gen Zune models, which span from 4GB to 120GB, leaving Microsoft to focus all its efforts on a single model and form factor.


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petert (Advanced Forumologist):

Still no Zune for Australia? So what! Does any really want one?

13 September 2009, 7:00 PM (2 years ago)report abuse Send to a friend reply

Michael Quinn (New user):

Well considering their 1% share in the US after pumping every feature they can think of, I'm surprised they still bothered with the HD.

13 September 2009, 7:44 PM (2 years ago)report abuse Send to a friend reply

MiCCAS (User):

Quoting Michael Quinn:
Well considering their 1% share in the US after pumping every feature they can think of, I'm surprised they still bothered with the HD.

How did you figure that out considering it's not even released yet?


14 September 2009, 1:13 PM (2 years ago)report abuse Send to a friend reply

Michael Quinn (New user):

Quoting MiCCAS:
How did you figure that out considering it's not even released yet?

I was referring to the old models with all their "Killer Features" like Windows Media Player syncing, Squirt etc. After several years they still can't generate sales worth bothering about. So why spend what would not be an inconsiderable amount of money to develop the HD?

Maybe sooner or later their shareholders might even say Enough Is Enough - stop wasting time and money on this distraction and get back to what you can make a difference in.

14 September 2009, 1:40 PM (2 years ago)report abuse Send to a friend reply

Tin (Regular user):

Tip number 1 for MS: When releasing a copy of someone else's immensely popular product, you need to release it in the same markets, or people won't buy it.

Tip number 2 for MS: When releasing products into an online world, you need to release them worldwide with similar currency adjusted pricing, or people get mad.

13 September 2009, 9:02 PM (2 years ago)report abuse Send to a friend reply

Tony23 (New user):

And tip number 3: If the market isn't interested, stop trying to convince them that a dog is not a dog through marketing. Sack the guys in marketing, send the money to R&D and come up with something people actually want to buy.

13 September 2009, 9:37 PM (2 years ago)report abuse Send to a friend reply

petert (Advanced Forumologist):

Quoting Tony23:
and come up with something people actually want to buy.


Trouble is, anything that people want to buy (as against 'have' to buy) won't have M$ attached to it! People only buy Windows because it is the standard that they know and they don't understand competing products, but it is not the same with hardware.

13 September 2009, 9:43 PM (2 years ago)report abuse Send to a friend reply

Tony23 (New user):

Quoting petert:
People only buy Windows because it is the standard


Insightful comments Peter. I switched to Linux, but there is definitely a cost to not having the same standard applications that you have at work. It's minimal, but it's there. Even if it crops up when you want to write a job application; it can be a pain.

Alternatives would have a better chance if OS's weren't bundled with new kit - not sure why this isn't seen as anti-competitive. It hides the true cost of the software, and the only reason that a company like MS would put up with that is the value in locking a customer into the standard going forward. They don't do it for free just because they love the consumer.

Else, why the difference in OEM pricing vs. retail...and it's got bugger all to do with the level of support which MS provides, because no one ever calls them for support....they go to their neighborhood nerd.

13 September 2009, 10:53 PM (2 years ago)report abuse Send to a friend reply

Me In Oz (Advanced Forumologist):

Quoting petert:
anything that people want to buy (as against 'have' to buy) won't have M$ attached to it!

I think that is a little harsh, petert.
Ask anyone who have used MS peripherals (Sidewinder) and you won't find many unhappy patrons.




14 September 2009, 1:09 PM (2 years ago)report abuse Send to a friend reply

Tin (Regular user):

Quoting Me In Oz:
Ask anyone who have used MS peripherals (Sidewinder) and you won't find many unhappy patrons.


Yep... I'm not a fan of MS software, MS gaming consoles, or MS business practices... But I love my Intellimouse Explorer. The Sidewinder Pro I have is nice too. Both work very nicely in Linux ;-)

Edit: I'll also add that I like my mouse so much I've actually repaired the lead on it at least twice. It's now about 30cm shorter than when I bought it, but working fine still after about 10 years.

14 September 2009, 7:35 PM (2 years ago)report abuse Send to a friend reply

Argurios (New user):

I live in Australia, own a Zune 80GB purchased online and even subscribe to the Zune marketplace and purchase all my music from there. I much prefer the Zune to the IPOD as it doesn't interfere/control your music collection, the sound is so much better (top quality headphones)and the zune software is a lot better than the ITUNES software or version 7 I used to use. The Zune is an excellent alternative to the IPOD monopoply here in Australia and I am one of those people who are disappointed.

14 September 2009, 6:08 AM (2 years ago)report abuse Send to a friend reply

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