Renai LeMay05 February 2010, 12:15 PM
Microsoft will start selling its Surface tabletop multi-touch system in Australia next week after a formal launch. But will Aussies warm to it?
The platform — which was first announced in May 2007 — has been available internationally for some time, and has been used for purposes as varied as military tactical overviews and in restaurants. It provides a computer screen as large as a small table that acts as a touch screen that users can interact with.
The software giant has issued an invitation to Australian journalists to attend the launch event Tuesday, with a spokesperson confirming the system will be on sale in Australia after that date. A number of local partners have been gathered for the occasion.
Microsoft lieutenant Robbie Bach — the head of the company’s entertainment and devices division (including the Xbox, Zune and Windows Mobile products) will make a trip Down Under to launch the device, flanked by Microsoft Australia managing director Tracey Fellows.
Surface devices have already been turning up in Australia in small demonstration cases. For example, in August 2008, local digital marketing agency Amnesia Razorfish (then owned by Microsoft) posted photos of what the agency said was Australia’s first two Surface tables.
And in January this year, ANZ Bank showed off two Surface units at the Australian Open tennis in Melbourne.
Surface has been pilloried as an iPod Touch the size of a table that costs $10,000, and also as yet another Microsoft 'proof of concept' technology demo that requires an inordinate amount of coordination to work -- such as putting RFID chips in the bottom of cups or mobile phones so they can be recognised when placed on the Surface.
And then, of course, there was the 'unofficial' Surface demo video released by SarcasticGamer.com:
Delimiter with additional reporting by Dan Warne.