Publishers have been talking up the iPad as a savour for digital publishing and now one of them â€“ Rupert Murdoch no less â€“ is making a move into putting paid content onto Apple’s touchscreen tablet in time for its Aussie debut.
A report in today’s issue of The Australian confirms that the paper will be available through a dedicated app â€œto coincide with the launch of the device or as near as we can do it in Australiaâ€ according to Grant Holloway managing editor online for The Australian.
The paper’s deputy chief executive Nick Leeder had said the app would probably be charged as a monthly subscription noting that â€œwe are very likely to charge and will choose to carry advertisingâ€.
News Ltd’s Wall Street Journal already offers an iPad edition which is free to download but requires a monthly subscription of US$17.30 (A$18.55)
Rupert Murdoch was among the first publishers to be wooed by Steve Jobs in the period leading up to the iPad’s launch and he sees the iPad as a cornerstone of online publishing in the post-Web era moving away from the concept that content must be free and embracing paywalls and other cost-recovery models.
While Apple has not announced the iPad’s local release date Saturday April 24th has been tipped by several sources.