New look for Google.com.au looks a bit like Bing

David Flynn07 May 2010, 7:34 AM

Google Australia rolled out its revamped and slightly Bing-like search results page overnight, and in the process dumped the up-front option to search only ‘Australian sites’.


Australians are waking to a new-look Google after the search supremo gave the local site a major makeover.

The initial ‘home page’ for Google.com.au looks the same but the search results page now displays a menu of related search options ranked down the left side of the screen.

Previously tucked away under a ‘Show options’ link at the top of the page they’re now in full view, full time. This is similar to the way that options are already displayed using Google image search, but with large colourful icons labelling the linked buttons plus a collapsing set of ‘search tools’.



If this seems slightly familiar, that’s because it has a bit of the Bing look about it, with Microsoft’s search engine sporting the same always-there search pane, although Bing actually has less of Google’s graphical bling (and displays links for related searches by default).

One of the initial search options lets you toggle between viewing results pulled from the entire Web or just ‘pages from Australia’ – this is the same choice as used to be provided by buttons on Google.com.au before you began your search.

However, the redesign removes it from Google’s ‘home page’ so that users are now searching the entire Web by default.

Only after the first search can users limit its scope to local sites by clicking ‘Pages from Australia’ in the left-side column.

Forcing users to click a second time to filter the current search results, rather than letting them choose up front if the search is to be for international or Australian sites, seems counter-intuitive and arse-about.

A more subtle change has taken place with the Google logo – the colours appear flattened, the glow in each letter is removed and the drop-shadow has been pushed back to barely-there status. The effect is to flatten the logo, and it’s arguable if this makes the iconic logo look more modern or like a blast from the early days of dot-com past.



Logo smackdown! Old Google above vs new Google below

(You can’t spy the logo on the main Google.com.au page today as today it’s been replaced by a design to celebrate the 170th Birthday of Tchaikovsky, but the streamlined graphics sits above the search options pane in the results page.)

What’s your take on the Google’s new look: like it, loathe it or couldn’t care less about it?
 



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Charlie17777 (New user):

I am open to change, if it adds functionality or fixes flaws with the old version. In this case however I think it's a case of 'If it aint broke, don't fix it.'

I don't really go for the new look, and yeah I think the new google logo does look 'older'.

07 May 2010, 8:20 AM (3 months ago)report abuse Send to a friend reply

Raindog (Cornerstone member):

It wasn't broke but they sure fixed it. Yuck!

07 May 2010, 8:26 AM (3 months ago)report abuse Send to a friend reply

lordy16 (User):

I like it!

07 May 2010, 8:44 AM (3 months ago)report abuse Send to a friend reply

K (User):

I'm not a fan of the Google 'fade-in' effect and Google seems to have taken on the inevitable feature bloat. Wasn't it simplicity that led to Google's success when their competitors were going all 'web portal'?

I'm going back to the 90s and trying AltaVista!

07 May 2010, 9:00 AM (3 months ago)report abuse Send to a friend reply

todd_h86 (Regular user):

The reason they did the fade in effect was to bring back the simplistic nature of google! I use igoogle anyways as my news reader etc so the new homepage doesnt affect me much.

Also regarding the AltaVista comment.... please leave....

07 May 2010, 9:58 AM (3 months ago)report abuse Send to a friend reply

K (User):

Quoting todd_h86:
Also regarding the AltaVista comment.... please leave....


Haha I was surprised it still existed when I tried it. Nice thing is that it's automatically set on "Search Australia" if you use www.altavista.com.au.

07 May 2010, 12:32 PM (3 months ago)report abuse Send to a friend reply

Fornax (Frequent poster):

I don't mind the new look its made it easier to refine your search results and find stuff thats more relevant.

Lol @ K - Altavista I almost forgot about that. It was very good for its time. I did have to type in the address and see if it still existed.

07 May 2010, 9:17 AM (3 months ago)report abuse Send to a friend reply

melissa from ACT (New user):

Give me back my Australia only option or I am changing search engines!!!

07 May 2010, 11:19 AM (3 months ago)report abuse Send to a friend reply

lordy16 (User):

You do still have the Australia Only option - it's on the left hand side of the screen after you do your search, it's just not on the front page anymore

07 May 2010, 11:26 AM (3 months ago)report abuse Send to a friend reply

melissa from ACT (New user):

I always had the Australia Only button set as my default, so I just typed in my term and hit enter. I don't want to have to go to a page full of distracting irrelevant info and then have to move my mouse over to click on the Australian sites button FOR 80% OF ALL MY SEARCHES. They have made it harder to do what I usually want to do. People who wanted the whole internet as their default search always had the option of using Google.com rather than Google.com.au.

The improvement I would like is to have the 'Australia only' setting deliver a more selective genuinely Australian content, often you still get a lot of overseas sites coming up which is very annoying.

07 May 2010, 11:35 AM (3 months ago)report abuse Send to a friend reply

Raindog (Cornerstone member):

Quoting melissa from ACT:
I don't want to have to go to a page full of distracting irrelevant info and then have to move my mouse over to click on the Australian sites button FOR 80% OF ALL MY SEARCHES.

I'd have to agree, user customisation is king. some simple toggles at the search bar to set those defaults would be best, but what we have is extra keystrokes and essentially an extra search for every new request for location based content.





07 May 2010, 12:45 PM (3 months ago)report abuse Send to a friend reply

BigBang (New user):

Quoting melissa from ACT:
The improvement I would like is to have the 'Australia only' setting deliver a more selective genuinely Australian content, often you still get a lot of overseas sites coming up which is very annoying.

Definitely have to agree with you on this one - very annoying!!!




07 May 2010, 1:20 PM (3 months ago)report abuse Send to a friend reply

Tin (Cornerstone member):

I liked the old simpler page, and I liked the old simpler results. And the Australia only option was something I preferred under the search box, not in some hard to find spot over on the side with other bullcrap.

I'm all for "web 2.0", but surely search results can be displayed without too much arsing around with graphics and stuff... What next? Making us install Flash to show the results?

07 May 2010, 6:54 PM (3 months ago)report abuse Send to a friend reply

jhngregg (New user):

Well i think that Google want to attract Bing user by this new look so that Google come in internet market with this new look.
http://www.articlesbase.com/health-articles/acai-complete-6-review-amp-free-trial-2187183.html

08 May 2010, 9:47 PM (3 months ago)report abuse Send to a friend reply

Raindog (Cornerstone member):

Quoting jhngregg:
Well i think that Google want to attract Bing user by this new look

If Google attracts that guy who currently uses Bing away to Google, will there be any point in the Bing site remaining in operation?


09 May 2010, 12:29 AM (3 months ago)report abuse Send to a friend reply

The Big Baboo (Regular user):

Eh Doesn't do much for me either way.It's just a blasted search engine and if I have to jiggle and poke around to find something by chrissakes I will and as for BING geeeee the sooner they kill that puppy the better off we'll all be.

11 May 2010, 11:06 AM (3 months ago)report abuse Send to a friend reply

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