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		<title>APC - Author</title>
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			<title>SEO Implementation and Linking</title>
			<link>http://apcmag.com/seo-implementation-and-linking.htm</link>
			<description><![CDATA[Armed with the results of keyphrase research and other code changes, we can now implement those SEO changes to the site.]]></description>
			<pubDate>Sat, 21 Feb 2009 13:48:41 GMT</pubDate>
		</item>
		<item>
			<title>Keyword research</title>
			<link>http://apcmag.com/keyword-research.htm</link>
			<description><![CDATA[In the last tutorial we discussed the theoretical optimisation of a site. Now, we are ready to get down to details, beginning with keyphrase research.]]></description>
			<pubDate>Sat, 21 Feb 2009 13:21:17 GMT</pubDate>
		</item>
		<item>
			<title>Performing Search Engine Optimisation</title>
			<link>http://apcmag.com/performing-search-engine-optimisation.htm</link>
			<description><![CDATA[Now we roll up our sleeves and apply the theory to a real project. This is just the first step of our SEO journey.]]></description>
			<pubDate>Sat, 21 Feb 2009 12:52:33 GMT</pubDate>
		</item>
		<item>
			<title>Designing a search engine friendly website</title>
			<link>http://apcmag.com/designing-a-search-engine-friendly-website.htm</link>
			<description><![CDATA[Ash Nallawalla explains how to design a search-engine-friendly (SEF) website.  ]]></description>
			<pubDate>Sat, 21 Feb 2009 12:26:53 GMT</pubDate>
		</item>
		<item>
			<title>Writing for Humans and Search Engines</title>
			<link>http://apcmag.com/writing-for-humans-and-search-engines.htm</link>
			<description><![CDATA[How to write content that will please both users and search engine algorithms.]]></description>
			<pubDate>Sat, 21 Feb 2009 12:05:46 GMT</pubDate>
		</item>
		<item>
			<title>Understanding searchers and search engines</title>
			<link>http://apcmag.com/understanding-searchers-and-search-engines.htm</link>
			<description><![CDATA[Understanding how people search with search engines, and how the engines work is critical for applying search engine optimization.]]></description>
			<pubDate>Sat, 21 Feb 2009 11:57:10 GMT</pubDate>
		</item>
		<item>
			<title>Introducing Search Engine Optimization</title>
			<link>http://apcmag.com/introducing-search-engine-optimization.htm</link>
			<description><![CDATA[Increase traffic to your site with our Search Engine Optimization Masterclass, conducted by SEO expert Ash Nallawalla.]]></description>
			<pubDate>Sat, 21 Feb 2009 11:25:57 GMT</pubDate>
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