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		<title>APC - Tagged Articles - Spin</title>
		<link>http://apcmag.com/</link>
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			<title>How Phil Burgess exploited his mother to spruik Telstra</title>
			<link>http://apcmag.com/how_phil_burgess_exploited_his_mother_to_spruik_telstra.htm</link>
			<description><![CDATA[Telstra's American PR boss, Phil Burgess, is jetting back to the motherland, but not without sharing a secret about his mum. ]]></description>
			<pubDate>Tue, 19 Aug 2008 17:44:23 GMT</pubDate>
		</item>
		<item>
			<title>Guy climbs Everest to send ludicrous SMS</title>
			<link>http://apcmag.com/guy_climbs_everest_to_send_ludicrous_sms.htm</link>
			<description><![CDATA[After days of fighting off frostbite, avoiding practically bottomless abysses and battling through howling winds, British climber Rod Baber reached the summit of Mt Everest...]]></description>
			<pubDate>Wed, 23 May 2007 04:10:24 GMT</pubDate>
		</item>
		<item>
			<title>APC feels Telstra fury over unfavourable poll</title>
			<link>http://apcmag.com/apc_feels_telstra_fury_over_unfavourable_poll.htm</link>
			<description><![CDATA[We received a torrent of angry emails from one of Telstra's PR minders after we published a story yesterday about a poll result on the Telstra website that was unfavourable to the company.]]></description>
			<pubDate>Fri, 11 May 2007 06:09:16 GMT</pubDate>
		</item>
		<item>
			<title>What Telstra didn't want to hear</title>
			<link>http://apcmag.com/what_telstra_didnt_want_to_hear.htm</link>
			<description><![CDATA[Telstra has discovered an inconvenient truth about being part of the 'blogocracy': nearly 100% of people contributing to Telstra's corporate blog poll think it's Telstra's fault we don't yet have a fibre network.]]></description>
			<pubDate>Wed, 09 May 2007 14:34:21 GMT</pubDate>
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