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		<title>APC - Tagged Articles - geekgear</title>
		<link>http://apcmag.com/</link>
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			<title>Day 10: Geek Gear learns some e-commerce lessons</title>
			<link>http://apcmag.com/day_10_geek_gear_learns_some_ecommerce_lessons.htm</link>
			<description><![CDATA[We expected it would be tough. But not this tough.  Our online store's first week of trading has shown us that success will come only after a lot of hard work.]]></description>
			<pubDate>Sat, 24 Feb 2007 09:03:52 GMT</pubDate>
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			<title>Day 1: Geek Gear's first sale</title>
			<link>http://apcmag.com/day_1_geek_gears_first_sale.htm</link>
			<description><![CDATA[Geek Gear opened on Feb 12 and made its first sale - an MP3 USB player - much to the excitement of APC and NetMerchant staff. We report on the first day's trading, including the revenue we made.]]></description>
			<pubDate>Wed, 21 Feb 2007 03:26:25 GMT</pubDate>
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			<title>Day  1: How we got here</title>
			<link>http://apcmag.com/day__1_how_we_got_here.htm</link>
			<description><![CDATA[Finally, the big day arrived: we launched Geek Gear. Luke Amery, managing director of NetMerchant, the store's developer and hosting provider, describes the run-up to the launch]]></description>
			<pubDate>Tue, 20 Feb 2007 22:18:09 GMT</pubDate>
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			<title>Day 1: Geek Gear is now open for business</title>
			<link>http://apcmag.com/day_1_geek_gear_is_now_open_for_business.htm</link>
			<description><![CDATA[APC's Geek Gear is now live. It's the world's first e-commerce store in which you can buy products and then go behind the scenes to find how out the business works and how well it's trading.]]></description>
			<pubDate>Tue, 20 Feb 2007 21:53:05 GMT</pubDate>
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			<title>Pre-launch: Geekgear launches Monday, February 12</title>
			<link>http://apcmag.com/prelaunch_geekgear_launches_monday_february_12.htm</link>
			<description><![CDATA[Watch the launch and progress of the world's first reality e-commerce store, where you can buy product and also see what happens on the inside.]]></description>
			<pubDate>Tue, 20 Feb 2007 21:15:58 GMT</pubDate>
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			<title>Road to launch: The security certificate</title>
			<link>http://apcmag.com/road_to_launch_the_security_certificate.htm</link>
			<description><![CDATA[Since the Geek Gear server is going to accept credit card information we needed to secure it with an SSL certificate, which authenticates it and encrypts the data flowing between it and the customer's browser.]]></description>
			<pubDate>Tue, 20 Feb 2007 21:14:40 GMT</pubDate>
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			<title>Road to launch: Pricing of the products</title>
			<link>http://apcmag.com/road_to_launch_pricing_of_the_products.htm</link>
			<description><![CDATA[Since we're selling mostly on the extra value we think we're creating for the customer, we've set our prices based on what we think the market will reasonably bear.]]></description>
			<pubDate>Tue, 20 Feb 2007 21:09:18 GMT</pubDate>
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			<title>Road to launch: Delivery of product</title>
			<link>http://apcmag.com/road_to_launch_delivery_of_product.htm</link>
			<description><![CDATA[How Geek Gear delivers product to its customers]]></description>
			<pubDate>Tue, 20 Feb 2007 21:06:55 GMT</pubDate>
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			<title>Road to launch: Ordering and holding stock</title>
			<link>http://apcmag.com/road_to_launch_ordering_and_holding_stock.htm</link>
			<description><![CDATA[A decision that can make or break you: how much stock to hold for launch? Suddenly, we were carrying a business risk.]]></description>
			<pubDate>Tue, 20 Feb 2007 21:00:19 GMT</pubDate>
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			<title>Road to launch: Designing the store</title>
			<link>http://apcmag.com/road_to_launch_designing_the_store.htm</link>
			<description><![CDATA[Getting the right look and feel for your store is critical. This is how we designed Geek Gear,]]></description>
			<pubDate>Tue, 20 Feb 2007 20:53:58 GMT</pubDate>
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			<title>Lesson: How a shopping cart works</title>
			<link>http://apcmag.com/lesson_how_a_shopping_cart_works.htm</link>
			<description><![CDATA[Anyone contemplating the setting up of an online store needs to know how a cart actually functions. We set up an ezimerchant Professional cart from On Technology.]]></description>
			<pubDate>Tue, 20 Feb 2007 20:50:17 GMT</pubDate>
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			<title>Road to launch: choosing the shopping cart</title>
			<link>http://apcmag.com/road_to_launch_choosing_the_shopping_cart.htm</link>
			<description><![CDATA[In the end, we went with a package from NetMerchant, but we had to study the shopping cart market in some detail.]]></description>
			<pubDate>Tue, 20 Feb 2007 20:46:51 GMT</pubDate>
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			<title>Road to launch: naming the business</title>
			<link>http://apcmag.com/road_to_launch_naming_the_business.htm</link>
			<description><![CDATA[The right name for a business can contribute significantly to its success. Geek Gear was easy, actually.]]></description>
			<pubDate>Tue, 20 Feb 2007 20:44:03 GMT</pubDate>
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			<title>Geek Gear: The unique selling point</title>
			<link>http://apcmag.com/geek_gear_the_unique_selling_point.htm</link>
			<description><![CDATA[The key to success online, say merchants who are making significant revenues from online, is to have a unique selling point. This is how we chose ours.]]></description>
			<pubDate>Tue, 20 Feb 2007 20:40:46 GMT</pubDate>
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			<title>Geek Gear: The business model</title>
			<link>http://apcmag.com/geek_gear_the_business_model.htm</link>
			<description><![CDATA[Our first major decision was what our online store would sell and how would it generate profits]]></description>
			<pubDate>Tue, 20 Feb 2007 20:35:19 GMT</pubDate>
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			<title>The road to Geek Gear (or a step-by-step guide on how to build an online store)</title>
			<link>http://apcmag.com/the_road_to_geek_gear_or_a_stepbystep_guide_on_how_to_build_an_online_store.htm</link>
			<description><![CDATA[We went from e-commerce novices to launching an online store in just a few months. Now that Geek Gear's up and running, here is a summary of the steps we took in creating the store. If you're already doing e-commerce, share your experiences with us.]]></description>
			<pubDate>Tue, 20 Feb 2007 20:31:43 GMT</pubDate>
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