Samsung has begun a concerted effort to woo Australian app developers in the lead-up to the local launch of its Samsung Apps store.
While the online store is already running as a Symbian shop in a half-dozen countries â€“ including the UK France Germany Singapore and China â€“ the mid-year debut will see the first wave of apps written for Samsung’s new Linux-based Bada OS.
The Bada-powered Samsung Wave smartphone will be launched simultaneously with the opening of the local Samsung Apps hub.
â€œWe want to work with developers to create locally-relevant apps in the Australian marketplaceâ€ Tyler McGee Vice President of Telecommunications for Samsung Australia told APC.
â€œWe want to be sure that when we launch Samsung Apps in line with Wave we have locally relevant content.â€
McGee says Samsung will be particularly on the lookout for â€œhero developersâ€ but he’s not expecting Bada apps to be created from scratch and indicated that ports from platforms such as the iPhone would be welcome.
â€œSome of those apps could already be in the market place â€“ you don’t need to reinvent the wheel.â€
McGee has also appointed Jenny Goodridge the highly-regarded head of marketing for Samsung Australia’s Telecommunications Division to the newly-created role of Head of Content & Retention where she will manage the launch and ongoing operations of Samsung Apps in Australia.