SHREDDED: Apple's 3G iPhone plans
It took one late night of dumpster diving out the back of Apple HQ for APC to find out what is really going on with the 3G iPhone.
Journalists, on the whole, don’t get a lot of respect from the community at large; in polls as to who you trust, we generally rate somewhere around the “second-hand car dealer” range. I’ve never been able to understand why we’re not trusted, and indeed, loved.
Anyway, I read this alarming statistic on a scrap of paper while I was busy rooting around the bins at the back of Apple’s headquarters the other day. It wasn’t the most interesting thing that I found amidst the pizza boxes, half-eaten rats and the wrapping for something called a “Zune”, however.
That accolade would go to a document, dated for the 24th of March which notes a conversation between Steve Jobs and Philip Schiller over the upcoming plans for the iPhone. An awful lot of the document had been shredded, and some of it was covered in what appeared to be BBQ sauce, but the bottom half was mostly legible:
Jobs: “So, the 3G iPhone. That’s the settled final price for an unlocked unit, right? Three grand?”
Schiller: “Erm.. no sir. It’s the next generation iPhone, with faster browsing and…”
Jobs: “Why are we releasing it? Have sales slowed? Are we not getting enough column inches as it is?”
Schiller: “Well, no, not exactly. We probably won’t sell those 10 million we told the street we would – especially as the five year olds building them for us in China have gone on strike again, so we’ve run out again. But that’s a positive, really – the boys at Foxconn tell me the Dobermans should sort out the workers, and the lack of retail units is being seen as a sign that we’re planning something big..”
Jobs: “And are we?”
Schiller: “Well, the guys in R&D are trying. We’ve gotten the battery life up to a respectable five minutes, but there is a downside to that.”
Schiller: “Apparently the unit runs hot enough to sterilise.”
Jobs: “So what’s the problem? We’ll sell it as the ultimate germ-free iPhone!”
Schiller: “Not that kind of sterilise, Steve. Although again, we’re lucky; apparently Wilson down in R&D didn’t want to have children, anyway….”
Jobs: “Good, good. Give him a promotion to Macbook Pro testing. No sense wasting a golden opportunity.”
Schiller: “But we need to finalise your speech for the developer’s conference in June. People are expecting the 3G iPhone to be released. What are we going to do?”
Jobs: “I see a long-term strategy here. Firstly, go down to R&D and collect up half a dozen cancelled projects. The Tablet Mac. Newton: The Next Generation. The Windows version of OS X. You know the stuff. Anyway, leak all of that out to the usual rumour sites. And, then, on June 9th, what we’ll announce is…”
Sadly, that’s where the document ends; it’s also the point where I had to flee the bins, as the creature – apparently dubbed “The Ballmer” by Apple staff – who was eating all the rats turned up. I was lucky to make it out alive – and yet, still there’s no praise for the risks journalists take.
Alex Kidman joins APC's regular contributor team from today, offering a satirical view on the state of the tech industry.