Search Engine Optimization

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warned21 February 2009259 days ago.

Did you build a website and nobody came? Ash Nallawalla explains why and how you can attract the right visitors by improving your site's search engine ranking.

Our SEO expert, Ash Nallawalla, manages natural and paid search traffic for some of Australia’s largest websites. He is an internationally acknowledged expert in search marketing and he previously operated an SEO training business.


    Part 1:  Introducing Search Engine Optimization
Get to know Search Engine Optimization and why it will attract more traffic to your site.
     
    Part 2:  Understanding Searchers and Search Engines
How users search and how their searches are processed by a search engine. 
     

 Part 3: Writing for Humans and Search Engines
How to write content that will please both users and search engine algorithms.

     
     Part 4: Designing a search engine -friendly website
How to design a website that plays nice with search engines. 
     
     Part 5: Performing search engine optimization
Start applying the theories to a real project
     
     Part 6: Keyphrase research
Knowing the power of keywords is essential.
     
     Part 7: SEO Implementation and Linking
Armed with the results of keyphrase research and other code changes, we can now implement those SEO changes to the site.
     

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Dave Waddington (New user):

This is great stuff. I subscribed to the magazine just to get these articles. Now they're conveniently online.

HOWEVER, I would like to know when the next articles are coming. We seem to be two articles behind.

25 April 2009, 3:56 PM (6 months ago)report abuse Send to a friend reply

Dave Waddington (New user):

This is great stuff. I subscribed to the magazine just to get these articles. Now they're conveniently online.

HOWEVER, I would like to know when the next articles are coming. We seem to be two articles behind.

25 April 2009, 3:56 PM (6 months ago)report abuse Send to a friend reply

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