Search Engine Optimization Masterclass

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Staff Writers01 October 2008, 4:00 AM

Did you build a website and nobody came? Ash Nallawalla explains why and how you can attract the right visitors by improving your site's search engine ranking.

APC's SEO expert, Ash Nallawalla, manages natural and paid search traffic for some of Australia’s largest websites. He is an internationally acknowledged expert in search marketing and previously operated an SEO training business. In this series, he will cover the fundamentals of search engine optimization and web marketing.

		Part 11: The Essential SEO Toolkit The tools that can help your site perform better in search engine results.

		Part 10: Diagnosing a Sick Ranking What to do when your site's ranking in search engine results starts to plummet or disappears completely.

		Part 9: Optimising Blogs and Content Management Systems How to optimize your Web 2.0 blogs, forums, images and search results.

		Part 8: Getting SEO benefits from social media How to benefit from user-generated content such as forums, RSS feeds and blogs

		Part 7: SEO implementation and linking Armed with the results of keyphrase research and other code changes, we can now implement those SEO changes to the site.

		Part 6: Keyphrase research Ensure you site has the right keyphrases (or keywords) that search engines are designed to find.

		Part 5: Performing search engine optimization Now we roll up our sleeves and apply the theory to a real project.

		Part 4: Designing a seach engine -friendly website How to make it easy for search engine bots to crawl your site

		Part 3: Writing for Humans and Search Engines How to write content that will please both users and search engine algorithms.

		Part 2: Understanding Searchers and Search Engines How users search and how their searches are processed by a search engine.

		Part 1: Introducing Search Engine Optimization Get to know Search Engine Optimization and why it will attract more traffic to your site.