Spam a massive carbon polluter: McAfee

Dan Warne
15 April 2009, 6:31 PM


Forget electric cars. Or clean coal. Or CFL lightbulbs. The energy use to send spam could power 2.4 million homes, McAfee reckons.


McAfee announced new research findings revealing that spam is directly damaging to the environment by contributing massively to green house gas emissions.

Naturally, as a company selling numerous anti-spam solutions, McAfee has a vested interest in persuading companies and governments that spam is more than merely an annoyance, and could actually be sending the planet to certain doom.

However, if the company's figures are right, it does have a point.

McAfee’s “Carbon Footprint of Spam” study calculated the annual energy used to transmit, process and filter spam worldwide totals 33 billion kilowatt-hours (kWh), or 33 terawatt hours (TWh). That’s equivalent to the electricity used in 2.4 million homes, or the same greenhouse gas emissions as 3.1 million passenger cars using 7.6 billion litres of petrol.

“As the world faces the growing problem of climate change, this study highlights that spam has an immense financial, personal and environmental impact on businesses and individuals,” said Jeff Green, senior vice president of product development and McAfee Avert Labs.

Green advocates "stopping spam at its source" (an altruistic suggestion) as well as "investing in state-of-the-art spam filtering technology" (a partly profit-driven suggestion, though McAfee does say running software to block spam is more energy efficient than users having to do it manually.)

The study looked at global energy expended to create, store, view and filter spam across 11 countries, including Australia, Brazil, Canada, China, France, Germany, Japan, India, Mexico, Spain, the United States and the United Kingdom. It correlated the electricity spent on spam with its carbon footprint, since fossil fuels are by far the largest source of electricity in the world today. Since emissions cannot be isolated to one country, it averaged its findings to arrive at the global impact.

Key findings of the study included:

  • A single spam email generates 0.3 grams of carbon dioxide -- the same as driving a metre, but when multiplied by the yearly volume of spam, it is equivalent to driving around the earth 1.6 million times.
  • Much of the energy consumption associated with spam (nearly 80 percent) comes from end-users deleting spam and searching for legitimate email (false positives). Spam filtering accounts for just 16 percent of spam-related energy use.
  • Spam filtering saves 135 TWh of electricity per year. That is equivalent to taking 13 million cars off the road.
  • If every inbox were protected by a state-of-the-art spam filter, organizations and individuals could reduce today’s spam energy by 75 percent or 25 TWh per year, the equivalent of taking 2.3 million cars off the road.
  • Countries with greater internet penetration had proportionately higher emissions per email user -- 38 times higher in the US than in Spain, for example.
  • Australia came in about 10 percent lower than other countries in the survey.

In late 2008, a hosting company, McColo, a major source of online spam, was taken offline by its upstream internet providers and global spam volume dropped 70 percent immediately.

According to McAfee, the energy saved in the ensuing lull before spammers rebuilt their sending capacity equated to taking 2.2 million cars off the road that day, proving the impact of the 62 trillion spam e-mails that are sent each year.

Perhaps it's time for governments around the world to start going after spammers with their environmental protection agencies and/or SWAT teams rather than leaving it up to "the IT guy" to solve the problem. Or perhaps we should all just switch to Gmail, with Google's astonishingly effective antispam.

What do you think? Is this a ruse by McAfee to sell more software, based on bogus figures, or does the correlation between massive spam volumes and wasted energy ring true with you?


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Raindog (User):

Perhaps while on the Green Bandwagon, McAfee could consider how much more CPU their product uses on the average PC in comparison to equal and more effective products.

15 April 2009, 7:00 PM (2 years ago)report abuse Send to a friend reply

D-Mill (New user):

Ha! Good one. Their system scans take forever to finish and I think they should also take that in mind. I can't remember how many times I had to wait for my computer to finish scanning before I was able to shut down my PC.

This spam-adds-to-greenhouse-gas-emissions study also leads me to relate this to those wow gold farmers and scammers. If email spam could already produce so much, then one could only imagine how much more these guys contribute to GHG emissions...

16 April 2009, 1:07 PM (2 years ago)report abuse Send to a friend reply

dwr50 (New user):

Spam is good... Spam pays the bills...Spam does not get sent for free... Get real !

16 April 2009, 12:00 AM (2 years ago)report abuse Send to a friend reply

The Big Baboo (User):

When I was a youngster :) Mum used to buy Spam in cans ( that's canned ham for all you newbies ) and to find out now all these years later that it causes such problems really upsets me :( I now deeply apologise to anybody I've hurt with my spam consumption over the years.
PS: Hiya "Raindog" Hows it going :)

16 April 2009, 8:54 AM (2 years ago)report abuse Send to a friend reply

Carmar (New user):

I'm constantly "amazed" that spam can still exist, considering that it should be able to be tracked and those responsible prosecuted. Oh wait, telcos get income from the spam traffic, officials in little 3rd world countries who allow web hosting get bribes. Looks like spam is here to stay!
And Big Baboo - I am surprised you are still alive if you ate Spam for so many years. That stuff could wreck the gut of a feral goat!

16 April 2009, 11:57 AM (2 years ago)report abuse Send to a friend reply

Tin (Regular user):

Quoting Carmar:
That stuff could wreck the gut of a feral goat!



I'm not surprised... After all, goats are generally herbivores.

16 April 2009, 12:28 PM (2 years ago)report abuse Send to a friend reply

Carmar (New user):

Have you ever owned a goat? They eat anything :) Ours (and the only one I will EVER own) used to devour washing, plastic dishes and I suspect the odd visitor (although I could never prove it).

16 April 2009, 2:17 PM (2 years ago)report abuse Send to a friend reply

The Big Baboo (User):

Quoting Carmar:
Mate :) I've been known by friends and foes alike as a bit of a feral goat for years and I'm still here feralling away with the best of them :)






17 April 2009, 11:04 AM (2 years ago)report abuse Send to a friend reply

Potoroo (User):

McAfee is greenwashing. Ridiculous "studies" such as this trivialise the problem of anthropogenic climate change. Suggesting that I am using more electricity when manually deleting a spam that got past my ISP's filters only to get caught by Outlook than I otherwise would have is moronic.

This is blatant marketing that makes it harder to get the real message across.

17 April 2009, 12:11 AM (2 years ago)report abuse Send to a friend reply

MWN (New user):

Raindog and D-Mill are right, spam filters use more energy instead of the spam message. In fact, because spam filters are not effective to stop spam more spam will be produced. We need to switch to a different strategy before it gets out of control.
XToMe is a solution. Yes it is a challenge response system, but with new clever, simple, but effective anti spam techniques. And because it is not screening the whole message, it saves a lot of CPU time/energy. The only catch, new senders have to verify there e-mail address before there mail will passed.(and yes there is a newsletter option and much more). Just check it out www.xtome.com .


18 April 2009, 6:56 AM (2 years ago)report abuse Send to a friend reply

Pauly (New user):

So should we all change to Macs as they dont need to run antivirus software which uses similar power?

18 April 2009, 11:01 AM (2 years ago)report abuse Send to a friend reply

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