The new design reveals a peek at the processor die to remind PC buyers what ‘Intel inside’ actually means.
The Intel sticker which adorns almost every Windows desktop and laptop is getting a facelift. A redesigned logo will start popping up on new PCs this month, ranging from hulking Extreme quad-core behemoths to nimble Atom-powered netbooks.
The new badges incorporate a peeled-back corner which reveals part of the processor’s silicon die, to help customers understand what ‘Intel inside’ actually means. It’s a stylish yet subtle way to address the challenge of promoting an essentially invisible product.
Intel's new 'flagship' badge for the Core i7 (the real sticker is a bit smaller, we promise)
Beneath the highly-recognisable Intel swirl sits the processor or platform brand – Core, Atom, Pentium, Celeron and Centrino.
These are accompanied by additional identifiers such as the ‘i7’ and ‘2’ suffixes (from Core i7, Core 2 and Centrino 2) and the Extreme, Quad and Duo tags. Black remains the colour of the Extreme edition chips, with a softer charcoal for the Atom, blue for the standard Core line, silver for the Centrino notebook platform.
Alas, these metallic stickers are just as stubborn as their predecessors if you want to ‘de-brand’ your PC. We welcome tips from readers as to the best way to remove them and clean up all that gunk they leave behind...