Stories about Marketing

BEST DEALS: LCD & plasma TVs for Christmas
Free BluRay players, digital cameras, PVRs... it must be the silly season again, where TV makers are competing savagely for your Christmas dollar.
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IN PICTURES: Zut alors! Inside the Windows Cafe in Paris
In what may well be the weirdest promotional strategy ever, Microsoft has opened a Windows Café in the heart of Paris. APC takes you on a tour.
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Apple makes a play for Windows 7 upgraders
Boot Camp update to deliver full Windows 7 compatibility, while new TV ads target Windows XP users as potential switchers.
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AMD ditches processor and GPU brands for new ‘Vision Technology’ logo
Chipmaker says that replacing the Athlon, Turion and ATI stickers on PCs with new Vision, Vision Premium and Vision Ultimate will give consumers ‘clarity’...
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Win a job with ASUS' bizarre competition
What's better than winning a free motherboard in a recession? Winning a job with a motherboard maker! At least, that seems to be ASUS' thinking.
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Asus unveils Disney Netpal netbook for kids
Disney Netpal is perfect for kids or the King of Pop.
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Hacker places anti-Apple ad in front of Apple store
The guy that broke DVD encryption, then Apple's Fairplay DRM, has done it again -- this time breaking into Apple's reality distortion field.
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Microsoft blames economic crash on search engines. WTF?!
Microsoft has launched its first ad in a $100 million campaign for its newly rebranded search engine, Bing.
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Microsoft's Windows 7 sales pitch revealed
The code is nearly finished, the date is set, all Microsoft needs is to arm its sales shocktroops with a killer, secret, PowerPoint presentation, this one for instance.
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Windows 7 spin kicks in as Beta 1 shuts down
A leaked PowerPoint deck reveals part of Microsoft’s marketing playbook as it gears up for Windows 7. Plus: Beta 1 installs will go into ‘two-hour shutdown mode’ from this Monday.
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Optus admits slow broadband problem
Optus has admitted that it has been "shaping" internet connections to a slower speed than advertised.
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New Windows 7 logo revealed?
Leaked box shots and a closed Microsoft-only FaceBook group reveal what appears to be the new look of Windows 7.
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WARNING: diabolical fine print in Optus' new "monster caps"
$680 worth of calls for $49 looks like a great deal, but Optus is again using dodgy fine print to cheat customers.
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Microsoft Australia aims blowtorch at Apple
Microsoft is no longer shy about openly attacking Apple: it says PCs are cheaper and has the stats to prove it.
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Kogan busted by ACCC over 'non-existent' savings
Discount electronics manufacturer Kogan Technologies has promised to modify its advertising practices after the ACCC gave it a stern warning.
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This month in APC!
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