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Day 1: Geek Gear's first sale
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Geek Gear opened on Feb 12 and made its first sale - an MP3 USB player - much to the excitement of APC and NetMerchant staff. We report on the first day's trading, including the revenue we made.
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Day 1: How we got here
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Finally, the big day arrived: we launched Geek Gear. Luke Amery, managing director of NetMerchant, the store's developer and hosting provider, describes the run-up to the launch
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Day 1: Geek Gear is now open for business
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APC's Geek Gear is now live. It's the world's first e-commerce store in which you can buy products and then go behind the scenes to find how out the business works and how well it's trading.
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Road to launch: The security certificate
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Since the Geek Gear server is going to accept credit card information we needed to secure it with an SSL certificate, which authenticates it and encrypts the data flowing between it and the customer's browser.
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Road to launch: Pricing of the products
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Since we're selling mostly on the extra value we think we're creating for the customer, we've set our prices based on what we think the market will reasonably bear.
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Lesson: How a shopping cart works
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Anyone contemplating the setting up of an online store needs to know how a cart actually functions. We set up an ezimerchant Professional cart from On Technology.
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Geek Gear: The unique selling point
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The key to success online, say merchants who are making significant revenues from online, is to have a unique selling point. This is how we chose ours.
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