Dan Warne03 September 2007, 9:23 AM
Telstra is increasing line rental yet again, this time targeting customers who use a different telco for long distance calls.
Hey, big spender: Telstra is hiking up line rental prices again for people who don't spend a lot on phone calls with the telco. |
Telstra is jacking up line rental pricing again -- this time, for customers who have their long distance telephony preselected to a different telco.
The telco giant, which controls Australia's twisted-pair copper wire phone network, sent letters to customers on the "Homeline Part" plan, announcing their line rental would rise from the current $31.95 price to $33.45.
Telstra's move appears motivated by a desire to encourage customers to make calls on the company's premium per-minute tarrifs.
A promotion called "Line Rental Saver" will offer line rental discounts for people who spend up big on Telstra phone calls -- over $79.99 a month in calls qualifies for a $10.50 line rental discount, and the discounts go up to $100.35 off for a $600 monthly call spend.
In comparison, Optus is offering a $69.90 monthly plan which includes line rental, 2GB of ADSL2+ or cable broadband, unlimited national phone calls and unlimited calls to Optus mobiles.
However, Optus' network coverage is limited, meaning many people will not have the choice of switching from Telstra to Optus to get better value landline telephony.
Optus subsidiary Virgin Mobile is offering a $60 plan which includes 4GB of 512Kbit/s wireless internet and unlimited national calls and calls to Virgin Mobile numbers over the Optus mobile network.
Telstra spokesman Craig Middleton said Telstra was unconcerned about customer interest in the offers, saying "nobody around here is rushing to the ramparts over either of them."
"Optus' own figures ... tell quite a different story about their 'success'. Virgin Broadband is a mishmash of marketing messages that seem to be targetted at younger users who even you would know would not be satisfied with 512k or 4GB. The complexity of the product will counter any interest among mums and dads or older demographics," he said.
Related stories