Telstra takes on YouTube: cash for clips

Dan Warne26 January 2007, 3:51 AM

Giant Australian telco Telstra is offering people cash for clips in an effort to steal some of YouTube's success.


Just like YouTube: except it's not freeJust like YouTube: except it's not free

 

Giant Australian telco Telstra is offering people cash for clips in an effort to steal some of YouTube's success.

The new website, www.wotnext.com.au, will allow video clips uploaded by users to be viewed on cellphones for $A1.00 a pop, plus whatever data charges your carrier levies.

"The new site is run by Telstra and rewards content creators with a 50 percent revenue share for capturing celebrity sightings, comedy skits, rants and raves, action sports, original music and other clips on their mobile phones, digital or video cameras and submitting them to WotNext," the company said in a statement.

"Anyone can submit a video and Telstra mobile customers earn 50 cents every time their video is downloaded to a mobile phone.

"Even people that aren't Telstra customers can earn credit which they can convert into cash if they move their mobile service to Telstra.

"WotNext gives Australians the chance to get 'rich and famous' for letting their creative juices flow," said Telstra's Executive Director of Brand, Advertising, Media and Sponsorship, Mr Bill Obermeier.

Obermeier said WotNext also addresses copyright infringement concerns that have been raised by critics of other user generated content sites. All content on WotNext must be original and all clips are checked by moderators before posting.

YouTube has already launched a service that allows people to upload videos directly from their mobile phone. It says it hopes to launch a wireless download service within a year, too.


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tin:

So that's why the need to charge us all rip-off prices... So they can pay a team to create this crap.

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

Wes:

I am just waiting to see how far this will go but it looks like a good idea.

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

OceanCrossing:

Groan. Yet another content adventure by a non-content company coming up. Why doesn't Telstra just stick to what it's good at, ie, telecommunications? As a shareholder, I have to question why a telco is spending money on hopeless causes like trying to be another YouTube. C'mon Telstra, get your act together.

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

Luke Evans:

Since when was Telstra good at telecommunications?

Also why pay people for this when they have been acting like idiots on film for free for so many years

29 February 2008, 8:37 PM (2 years ago)report abuse Send to a friend reply

Anonymous:

this is laughable. nothing more.

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

Anonymous:

I reckon it's a great site that allows small independent video producers the ability to share in the wealth.

29 February 2008, 8:29 PM (2 years ago)report abuse Send to a friend reply

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