Samantha Rose Hunt26 March 2009, 10:18 AM
Users are outraged over the high price of a TiVo upgrade -- that users get free in the USA.
The Australian importer of TiVo, a subsidiary of Channel 7, is facing investigation over a potential breach of fair trading laws by asking Australian users to pay $199 for a software upgrade it promised would only cost "tens of dollars".

When TiVo was launched last year, it left much to be desired for Australians, including the absence of a basic home networking feature that is provided free of charge in the US.
The feature allows users to transfer TV recordings from their TiVo to their PCs and vice versa. The feature also allows Tivos in different rooms to be linked to one another. You can check it out in
more detail at TiVo's website.
Customers were promised by Channel 7 that the upgrade would cost them a mere “tens of dollars.” This month, the feature went on sale at the "low cost” of $199, prompting user outrage.
NSW Office of Fair Trading says it will investigate claims of the potential breach of trade practices laws if TiVo users filed a complaint via the website or phone with its office.
TiVo has reduced the upgrade price to $99 for existing owners, barely scraping in to what an ordinary person might expect "tens of dollars" to amount to, but the price of the upgrade will return to $199 after April 1.
The CEO of Hybrid Television Services, Robbee Minicola, claims that a comparison between the US pricing model and the Australian pricing model is ridiculous because the US version is sold on a subscription basis.
Her argument is that the company has to charge a high rate for the upgrade due to the declining value of the Australian dollar when compared to the US dollar, and TiVo royalties in the hundreds of thousands of dollars, and the cost of converting the TiVo to work well in the Australian Market.
"At the end of the day, if our business doesn't work, nobody gets a TiVo," Minicola told
Sydney Morning Herald.