Richard Branson had an iPhone 4 in his hand to launch Virgin Mobile's iPhone 4 plans today. Full details of the plans inside.
Scant hours before Apple’s latest hyped handset is slated to go on sale at midnight tonight in Australia, Optus subsidiary Virgin Mobile has released its pricing for the device.
The picture above is of Virgin chief Richard Branson in Sydney this week for a Virgin Money launch — holding an iPhone 4.
Virgin will offer Australian customers the iPhone 4 on either its Easy Caps plans — which focus on providing voice and text value — including “unlimited” mobile talk and text to other Virgin customers, as well as its Smart Caps plans, which focus on data usage.
The mobile telco’s entry-level Easy Caps plan costs $29 per month and comes with 100MB of data and $190 of included value, with the 16GB iPhone 4 to cost customers a total of $15 extra per month on top, and the 32GB model to cost $35 per month extra on top — all on a 24 month plan.
The top Easy Caps plan costs $49 per month and comes with 500MB of data and $450 of credit. The 16GB iPhone 4 will cost customers $5 extra per month on this plan, or $20 for the 32GB model.
In turn, Virgin’s Smart Caps plans start at $39 per month — with that plan offering 1.5GB of data and $190 of included credit. The 16GB iPhone 4 will cost an extra $15 per month on top — or $25 per month for a 32GB model.
The highest Smart Cap plan from Virgin will cost customers $59 a month and come with 2.5GB of data and $450 of included call credit. On this plan customers will pay nothing extra for the 16GB iPhone 4, but they will pay an extra $18 per month on top for the 32GB model.
Comparatively, Australia’s other telcos have released plans that range through the full spectrum of pricing — all the way up to $99, for example, on Vodafone or Telstra — while Virgin appears to have attempted to keep its plans at the lower-priced end of the spectrum.