Western Digital gears up for shift to SSD

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David Flynn31 March 2009, 10:41 PM

In a case of better late than never, WD makes a move into the growing market for solid state and hybrid drives.


Hard disk manufacturer Western Digital is finally getting serious about solid state drives. The company will use this week’s purchase of SSD specialists Silicon Systems (for a neat US$65 million in cash) to jump-start a line of WD-branded solid state drives.

But don’t expect WD-branded slabs of flash memory to suddenly appear in your laptop. Silicon Systems’ expertise is in the enterprise space, and hinges on supplying solid state drives to companies building enterprise servers, along with niche markets such as industrial systems, embedded computing, and military and medical hardware.

And while flash-enhanced hybrid drives failed to catch on in the wake of Vista and its hybrid-friendly ReadyDrive booster, WD is expected to roll some of its newly acquired SSD technology into high-performance hybrid drives for the enterprise market. Hybrid architecture is also tipped to appear in the forthcoming second-gen VelociRaptor II hard drive.

In commenting on the purchase, WD President and CEO John Coyne noted that the “Silicon Systems’ intellectual property and technical expertise will significantly accelerate WD’s solid-state drive development programs for (netbooks)”, so there’s a chance WD is edging for some share of the netbook market. Or maybe that’s just the Hot Topic de Jour, and a word that’s sure to go down well with the analysts.


Seagate is taking a similarly measured approach, with plans to enter the SSD market this year but keep its cards at the big business end of the table. Rich Vignes, Seagate’s senior manager of market development, says the company sees “two primary applications for SSDs. One is as a boot device for blade servers... the other application is as a very high-performance device that can be used for portions of databases.”

It seems that both these hard drive champions are content to leave the consumer market for netbooks and the new wave of thin-and-light notebooks open to Samsung, Intel and co...



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Michael J (Cornerstone member):

maybe we will finally have some cheaper ssd now that Western Digital has joined the party.

01 April 2009, 11:14 AM (7 months ago)report abuse Send to a friend reply

agami (User):

The high end is where the money is at. These people were the first to move from 7200rpm SCSI to 10000rpm, from SCSI II to Ultra 160, from 10000rpm to 15000rpm, from SCSI to SAS. Defining the value proposition at this end is easier than at the consumer end.

01 April 2009, 12:12 PM (7 months ago)report abuse Send to a friend reply

MacGizmoGuy (New user):

Well if anyone can bring economies of scale to the SSD market - whether for consumers or IT - it's Western Digital. This may be the singularly most significant SSD news yet this year. All the tech specs and advancements and other geeky stuff is great, but what's needed now is critical mass from the MASS market.

01 April 2009, 3:39 PM (7 months ago)report abuse Send to a friend reply

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